Advocacy Campaign

Advocacy Training: 7 Questions w/ Martín Diego Garcia

by The Campaign Workshop

Martín Diego Garcia has devoted his professional career to building a more representative democracy. For the past nine years. Martin has developed advocacy training, and trained and developed the leadership abilities of thousands of candidates, campaign operatives, and advocates. He is passionate about uplifting marginalized communities and advancing a progressive and inclusive political agenda.

non-political books for politicos

Non-Political Books for Politicos

by Elena Veatch

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

Digital Advocacy

Digital Advocacy: Advertising Campaign Goal Setting Part II

by Sophie Thurber (She/Her)

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.

Member Public Affairs Strategy

Member Public Affairs Strategies to Remember

by Joe Fuld (He/Him)

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out.

content marketing for politics

Content Marketing For Politics

by Joe Fuld (He/Him)

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

facebook advertising

Four Tips for Nonprofit Facebook Ads

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests.

2016 Democratic Campaign

How Democrats Can Jumpstart Their Campaigns for 2016

by The Campaign Workshop

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

How Does Candidate Recruitment Happen?

How Does Candidate Recruitment Happen?

by Joe Fuld (He/Him)

Candidate recruitment in many places is a lost art form.  Contrary to the popular myth, someone from the DNC does not appear on your doorstep one day out of the blue and proclaim that you should be the next state rep. from Omaha. The majority of candidates who run for office are never formally recruited; they recruit themselves.

tropical island envelope

More Innovative Marketing Campaigns

by The Campaign Workshop

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

Advocacy Fundraising vs. Political Fundraising

by Joe Fuld (He/Him)

We have written a lot about political fundraising but not on advocacy fundraising, so here we go. Whether it is for advocacy or for political campaigns, fundraising is largely similar and shares a number of characteristics. For both, the ask is a core component of your fundraising technique. Below is a look as some of these shared characteristics.

Advocacy Strategies for 2015 and beyond

Winning Advocacy Strategies for 2015 and Beyond

by Joe Fuld (He/Him)

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it.