Campaign Fundraising

Is crypto for political campaigns something my campaign should spend time on? For most campaigns, the answer is no. Few folks understand crypto but there is pressure in the world of campaigning when it comes to crypto and NFTs. My focus on NFTs and crypto has mainly been on the non-profit space (501c3s and 501c4s). I think in those instances there are clearer lines on how nonprofits can benefit from them. There are real incentives for donors to donate crypto to 501c3s. You can learn more about that here.

ActBlue is a nonprofit organization that aims to increase public participation in politics primarily through grassroots campaign fundraising. Their grassroots political fundraising tool allows Democratic and progressive campaigns and organizations to increase their individual donations and build a grassroots-funded movement.

Campaign fundraising is on everyones mind. A candidate calls a frequent donor and asks for help. The donor asks the candidate, “What is your cash on hand?” The candidate answers, “I have raised a total of $350,000 dollars.” “Great,” the donor responds, “but what is your cash on hand?” “$35,000” says the candidate. “Umm. Let me get back to you,” the donor replies and hangs up. Ouch.

When candidate fundraising, there are several tools that you can use to diversify your techniques.  It is important to diversify in order to keep your asks fresh and to raise the most money possible. This post will go over each tool in detail, explain their importance, and show how to utilize them to their full effect.

Should you pay a campaign fundraising commission? No, but likely not for the reason you think. Campaign fundraisers are worth every penny they get paid, but clarity in a business relationship is critical. It is simpler for finance directors and consultants to get a monthly fee. That way what they make is transparent. 

One of the takeaways from that post was development – primarily fundraising. Beyond organizing, there is no better way to not only grow your County Democratic Party, but also wield it more power and influence than fundraising. This post will examine the steps to take to optimize your fundraising potential for your County Democratic Party.