The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.
Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.
Campaign Mistakes: If There’s a Will, There’s a Way to Avoid Them
Campaign mistakes force folks to learn and adapt – in a perfect world. In reality, plenty of campaigns fail to reflect on their flaws before gearing up for their next fight; they recognize that a problem exists, but don’t always take the time to address the bad habits that cause them to keep repeating their mistakes.
A summer lull in campaign action means extra time to gear up for the electoral battles ahead of this fall, in 2018, and beyond. As Democrats across the country deliberate party priorities and the best ways to communicate our values after a series of losses, you can sit back and do the same with these porch reads. Whether you’re a casual observer of the circus that is the Trump administration or a seasoned strategist plotting next steps, these five books can help inform your campaign strategy.
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