• How Does Speechwriting Fit into My Political Communication Strategy?

    Dec 21, 2020 by Elena Veatch

    podium with 2 microphones, background of american flag

    Every Political Communication Strategy Needs a Speechwriting Plan 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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  • A Guide to Political Communications

    Mar 05, 2020 by Joe Fuld

    Cartoon protesters holding signs

    When It Comes To Political Communications, Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways. 

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  • 7 Questions with Speechwriting Veteran, Kate Childs Graham

    Nov 20, 2019 by Hope Rohrbach

    Person writing surrounded by laptop, headphones, notes, etc.

    Speechwriting and Storytelling with Author Kate Childs Graham

    Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention. 

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  • 7 Questions on Speechwriting with Eric Schnure

    Aug 19, 2019 by Elena Veatch

    a pencil draws a question mark

    Speechwriting as an Art and a Science

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  • Strategic Communications: How to Write a Persuasive Political Speech

    Jul 17, 2017 by The Campaign Workshop

    strategic communications

    Using a Political Strategic Communications Plan to Win Over Audiences

    All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

    Monroe’s Motivated Sequence

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