• Political Communication Strategy - Don't Skimp on Speechwriting

    Dec 21, 2020 by Elena Veatch

    Political Communications: podium with 2 microphones, background of american flag

    A Political Communication Strategy Needs Good Speechwriting 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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  • Political Communications Guide

    Mar 05, 2020 by Joe Fuld

    Cartoon protesters holding signs political-communications

    Political Communications: Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways. 

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  • Stump Speech: The Ultimate Speechwriting Guide

    Jan 02, 2020 by Martín Diego Garcia

    Stump Speech Writing

    Stump Speech: Connect With Voters by Creating a Campaign Speech.

    Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign. 

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  • 7 Questions with Speechwriting Veteran, Kate Childs Graham

    Nov 20, 2019

    Person writing surrounded by laptop, headphones, notes, etc.

    Speechwriting and Storytelling with Author Kate Childs Graham

    Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention. 

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  • Speechwriting: 7 Questions with Eric Schnure

    Aug 19, 2019 by Elena Veatch

    Speechwriting; a pencil draws a question mark

    Speechwriting as an Art and a Science

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  • Write a Political Speech

    Jul 17, 2017 by The Campaign Workshop

    speech for strategic communications

    Write a Political Speech for Strategic Communications

    Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

    Monroe’s Motivated Sequence

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