Signature gathering

Why You Should Start Your Signature Gathering Effort Early

by Ben Holse (He/Him)

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. You’ll need to raise the money to pay an expensive field consultant to manage the process for you. There’s a steady unease about hitting your numbers, and all of this is compounded with the stress of knowing that the success of your effort hangs in the balance.

canvassing

Canvassing Rural Areas

by Ben Holse (He/Him)

Canvassing rural areas present a unique set of challenges. You want to door knock as many homes in these areas as you can. Grassroots canvassing is the most effective method of volunteer voter contact so plan for the door-to-door canvas program to take time and resources. You also want to be conscious of your resources and canvas in a way that makes sense for both you and your canvassers.

Two women chatting in park with masks on

Deep Canvassing in a Pandemic: A Complete Guide

by The Campaign Workshop

Deep canvassing is a growing tactic for voter persuasion that uses longer, two-way conversations. Campaigns, especially electoral campaigns, are always on the lookout to find the most efficient and effective way to persuade voters to support their cause. In the past, door to door canvassing and phone campaigns were a staple of field operations to identify and persuade voters to vote for their candidate or issue.

green megaphone made out of binary code

7 Questions on Virtual Canvassing in the Age of COVID-19

by The Campaign Workshop

Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on virtual canvassing during COVID-19:

typewriter with a green phone paper and pencil GOTV Script

GOTV Script Writing

by Martín Diego Garcia (He/Him)

Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote.

yellow pedestrian crossing sign - canvasser safety

Canvasser Safety During a Pandemic

by Ben Holse (He/Him)

Now more than ever, canvasser safety really matters. When COVID-19 hit, canvassing pretty much stopped everywhere and is only now slowly starting to reemerge. Canvassing can be dangerous, as it requires that you approach strangers in what is often unfamiliar terrain, even when we aren’t in the midst of a pandemic.

Grassroots movements come in all shapes and sizes

Grassroots Movement Building During COVID-19

by Ben Holse (He/Him)

We originally wrote this blog post on how to build a grassroots movement in 2016, and it’s amazing how much things have changed in the last four years. For most campaigns in 2016, canvassing was still the go-to way to build your grassroots movement and was a tried and true way of connecting with people. Some smaller campaigns had built their entire programs around a relentless canvass strategy and talking to every voter in their turf.

canvassing
canvassing
bullhorn

What Is Paid Canvassing and Do I Want Some?

by The Campaign Workshop

This may come as a shock to many people, but not every political campaign has people lining up to volunteer like President Barack Obama’s did. In fact, that was the rare exception, and for many campaigns, getting more than a handful of volunteers is a miracle. We know that high-quality, face-to-face canvassing is the best tool in our arsenal for both persuasion and turn out, but not every campaign has the footprint to cover a robust field operation using volunteers or campaign staff alone. In fact, many won’t. That’s where paid canvassing comes in.