What's the Difference Between a Campaign Manager and a General Consultant?
Political campaign terms can be confusing. In my work, I have seen many folks confuse a campaign manager with a general consultant or campaign consultant, and have trouble deciding on which they should choose. Below is my attempt to clear that up, as well as a discussion on the pros and cons of each.
A campaign manager is a day-to-day employee who works full-time and is paid for by the campaign. The campaign manager's job is to run a single campaign and keep all aspects of it running smoothly. A general consultant is someone who has multiple clients across multiple campaigns the clearer term is general political consultant. Their job is to focus on the big picture of the campaign and make sure it is achieving its short-term goals in order to win. In short, the big difference between a manager and a general political consultant is the time you get with each and the level of experience.
Both can be very helpful, but depending on your campaign and the level of experience of your manager you may or may not need a general political consultant.
Here is a breakdown on the pros and cons of using managers and general political consultants.