Political Direct Mail: Mailings, Printers and Mail Houses - What are they?
Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.
Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate
Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing.
The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.
The United States Postal Service: 2014 Direct Mail Facts
The United States Postal Service (USPS) gets a lot of flack, is the inevitable butt of jokes, and the recipient of an amazing amount of criticism. For the process of creating political direct mail, however, we couldn’t do our work without them. So let’s take a moment to consider what the USPS does on a daily basis to move your direct mail into the hands of targeted recipients.
Make Sure You Have a Back-up Plan for Your Election Direct Mail
On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season. But realistically, it could happen, and we’re all wondering: what we would do if it did? How would your political direct mail or even election mail, like ballots or voter guides, get out on time if all systems were down?
Giving You the Information You Need to Plan Your Political Direct Mail
On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.” This basically means that this mail, if accepted by the DSCF on a Friday or Saturday, will now take 4 days (the previous the standard was at 3 days) to move through the postal system and to local post offices for delivery. This is intended to decrease the volume of mail being delivered on Mondays and level that mail throughout the week.
Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant
Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.
Democratic Direct Mail: Your Campaign Mail Questions Answered
Democratic direct mail: What does a mail firm do? Admit it, this is a question that a lot of people have wanted to ask but were too embarrassed: Well, never fear, After doing award winning campaign mail for over ten years The Campaign Workshop is here with the answer. Below is a very general, and in no way exhaustive, overview of the duties of a good Democratic direct mail firm.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.