How Do I Print My Political Direct Mail?

Printer rapidly printing mail

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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Don’t Let Proofing Errors Derail Your Direct Mail

direct mail

Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate

Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing. 

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Why Do I Need Good Political Campaign Photography?

political campaign photography

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

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USPS Streamlining

USPS Streamlining

How is the USPS Streamlining?

The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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Production Mistakes in Direct Mail

Production Mistakes in Direct Mail

Production Mistakes in Direct Mail

In the political cycle the pace is fast and things are constantly in flux but there is a HARD deadline: Election Day. Attention to detail is important, keep the following production mistakes in mind and make sure everything is checked and rechecked before entering the mail. Once your direct mail piece is in the mail it is what it is, forever.

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The United States Postal Service: 2014 Direct Mail Facts

Direct Mail

The United States Postal Service: 2014 Direct Mail Facts

The United States Postal Service (USPS) gets a lot of flack, is the inevitable butt of jokes, and the recipient of an amazing amount of criticism. For the process of creating political direct mail, however, we couldn’t do our work without them. So let’s take a moment to consider what the USPS does on a daily basis to move your direct mail into the hands of targeted recipients.

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Campaign Manager Search| How Do I Find a Campaign Manager?

How Do I Find a Campaign Manager?

A Good Campaign Manager is Hard to Find:

Finding a good campaign manager can be hard for even the most experienced candidate. Campaign managers and campaign staff are in demand. It seems there are never enough good ones available, and since it is an all-consuming job, many campaign managers, fundraisers, field directors and other campaign staff cycle out of working on campaigns quickly in favor of steadier work. I've made a list of places to look for your next campaign manager below.

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Political Direct Mail and Election Mail Contingency Plan

Political Direct Mail and Election Mail Contingency Plan

Make Sure You Have a Back-up Plan for Your Election Direct Mail

On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season. But realistically, it could happen, and we’re all wondering: what we would do if it did? How would your political direct mail or even election mail, like ballots or voter guides, get out on time if all systems were down?

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Ganging Considerations

Ganging Considerations

Ganging Considerations for Political Direct Mail

Often, people get excited about their campaign and want to not only order palm cards but also do several pieces of mail, maybe mailing some different segments in their targeting universe with a couple different messages. But then they get the budget for their wish list and think, “Man, I forgot about postage and shipping. But can’t I save if I gang them all together?” Yes, you can. Ganging is something to consider when launching your mail plan. 

People often hear about ganging, but do not necessarily understand the full scope of what is required to meet the cost savings desired. Here are a few things to consider:

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Campaign Manager vs. General Consultant

Campaign Manager vs. General Consultant

What's the Difference Between a Campaign Manager and a General Consultant? 

Political campaign terms can be confusing. In my work, I have seen many folks confuse a campaign manager with a general consultant or campaign consultant, and have trouble deciding on which they should choose. Below is my attempt to clear that up, as well as a discussion on the pros and cons of each.

A campaign manager is a day-to-day employee who works full-time and is paid for by the campaign. The campaign manager's job is to run a single campaign and keep all aspects of it running smoothly. A general consultant is someone who has multiple clients across multiple campaigns the clearer term is general political consultant. Their job is to focus on the big picture of the campaign and make sure it is achieving its short-term goals in order to win. In short, the big difference between a manager and a general political consultant is the time you get with each and the level of experience.

Both can be very helpful, but depending on your campaign and the level of experience of your manager you may or may not need a general political consultant.

Here is a breakdown on the pros and cons of using managers and general political consultants.

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