• Political Advertising Mediums - Pros and Cons

    Dec 03, 2020

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    Political Advertising:  Choose The Right Medium for Your Campaign

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  • List Matching For Digital Politics & Advocacy

    Oct 22, 2020 by The Campaign Workshop

    list matching

    List Matching: The What, Why, and How of Digital Targeting

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.  

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  • Digital Campaigns Work With Political Campaigns

    Apr 30, 2020

    Digital Campaigns: Group of people sitting around a table and using electronics

    Digital Campaigns And Political Campaigns - Better Together

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  • Native Political Campaign Ads

    Mar 02, 2020

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    Native Political Campaigns Ads - How Do You Use Them? 

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • The Future of Political Campaign Ads

    Feb 03, 2020

    Woman looking at phone with social notification icons in the air

    Political Campaign Ads - What does the future look like? 

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • Is Your Independent Expenditure Verified to Run Political Ads?

    May 13, 2019

    Different colored arrows on a white brick background. The arrows are neon yellow, green, and blue

    Make Sure You’ve Completed Any Verifications You Need to Run Political Ads on Facebook, Twitter, or Google

    If you’re running political ads for your independent expenditure campaign, you already have to make extra sure that everything you’re doing and saying is legal. All of your content will likely need to be reviewed by lawyers, especially if it could be controversial. But one area that’s relatively new to this kind of review is making sure your digital ad accounts and/or pages have been verified to run political ads in the US.

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  • Digital Political Ad Transparency: What is My Opponent Advertising?

    Nov 08, 2018 by Joe Fuld (he/him)

    Picture of a bench in front of a blue sky advertisement.

    The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?

    Digital political ad transparency has been an elusive thing. In a world of fake news, hacked sites and independent expenditures from groups you have never heard of, actionable information on digital spending is important. For years, you have been able to find out what opponents are spending on television and radio. Now, digital publishers a re starting to focus on  digital ad transparency. They are making it easier to see what folks are doing with paid digital political ads.

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld (he/him)

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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