Union Printers Make Great Political Direct Mail Campaigns

May 27, 2020

Why We Use Union Printers and Union Printing

Here at The Campaign Workshop (TCW), we work exclusively with union printers. Union printers are not only committed to providing a safe workplace and fair wages but also benefits to their employees. Without going into a massive labor history lesson, unions are really important both to the middle class in this country and the progressive movement; something we certainly can get behind at TCW! 

Political Printing: The Dos and Don'ts

Stacks of mail on a conveyer belt

Check Out These Dos and Don’ts on Political Printing to Learn How to Avoid Common Mistakes. 

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.

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How Do I Print My Political Direct Mail?

Printer rapidly printing mail

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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Political Direct Mail Part 2: Size Matters

size matter

When it comes to political direct mail...size matters

With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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Production Youtility

production

Production Youtility

I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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USPS Streamlining

USPS Streamlining

How is the USPS Streamlining?

The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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Die-Cut Mail Pieces

Spam concept. Background from mailing letters.

Die-Cuts Are a Great Way to Ensure Your Mail Stands out and Reinforces Its Message

Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule.

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Innovative Direct Mail and Marketing Campaigns

RF Thinkstock EmailIcons 186671368

Time to Get Inspired By Innovative Direct Mail

Here at The Campaign Workshop, we’re always on the lookout for innovative direct mail and marketing campaigns to inspire our creativity. We often look to the commercial world for ideas that could translate to the political or advocacy direct mail world. Here are three campaigns we love:

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Let's Talk

Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

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