Learn to Leverage Your Mail Strategy With The Campaign Workshop Print Shop!
In an age saturated with digital noise, the tangible nature of direct mail has proven its staying power. A well-designed mail piece can cut through the clutter of your inbox, your sidebar, and those pesky pop-ups by simply placing your message directly into the hands of your audience.
So, once you’ve decided to launch a direct mail campaign, you face an important choice: Do you use a local print shop, or do you partner with a full-service direct mail provider?
While both enterprises can get your materials into the postal system, the scope of their services—and the potential impact on your return on investment (ROI)—can vary significantly. Understanding this difference is key to building a mail program that doesn't just get delivered but delivers results. TCW offers a uniquely integrated strategy under the umbrella of our print shop, aligning your designs and communication style with our expert production strategy.
The Campaign Workshop Print Shop
As the name implies, a print shop’s primary function is to print. TCW expands this service to handle the logistical necessities of a mailing campaign.
- USPS Permitting: TCW will navigate the complexities of postal permits for you, ensuring your mail meets USPS regulations. We provide mail permitting and pass the postage on at cost. We can also utilize your organization’s existing nonprofit status for lower postage rates.
- Mail Tracking: TCW uses a mixture of tracking and reporting strategies to monitor where your mail is in the mail journey, from the USPS sorting facility to mailboxes, using Intelligent Barcoding (IMB) and third-party seed agents.
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Strategy, Design, and Execution: These services are foundational to any direct mail campaign. If you have a dedicated in-house marketing team with expertise in direct mail strategy, a complete, press-ready design, and a highly targeted mailing list, TCW’s Print Shop can be a cost-effective choice to simply execute your vision. You are the strategist; we are the producer.
The Power of TCW’s Integrated Print Shop Process
The limitation of a print shop-only approach lies in what’s missing. A successful direct mail campaign is built on much more than just ink and postage. This is where a full-service direct mail partner like TCW provides immense value, offering the strategic and creative expertise that transforms a simple mailer into a powerful marketing tool.
By offering an integrated production strategy behind your design, TCW Print Shop offers cohesion and efficacy to your communication goals. We eliminate the friction and potential miscommunication that can occur when you’re forced to manage multiple vendors.
As a full-service partner, TCW Print Shop understands you know your audience—be they current or potential members, voters, etc. As your partner, TCW’s Print Shop acts as a consultant in the areas where you need us to contribute the most. Our print shop service in this context goes beyond aesthetics. It's about designing a mail strategy for response: refining your mailing list to reach the households most likely to respond, taking your crafted call-to-actions, and executing timely, well-planned mailings for maximum impact.
Am I a good fit for TCW’s Print Shop?
Ultimately, the choice depends on your goals and resources. If you simply need a printer, a traditional print shop is a fine option. But if you want to build a truly strategic direct mail campaign that maximizes your ROI, saves you time, and leverages industry expertise, the comprehensive approach of a full-service direct mail partner like TCW is the clear winner.
A breakdown of what’s included within each offering is below:
How do I get started?
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