GOTV for Democrats
Make a plan to vote! How BallotReady can help you improve your GOTV strategy
BallotReady is an online voter guide for local, state and national races. This week, we interviewed Alex Niemczewski to discuss how BallotReady can be used to amp up your GOTV campaign strategy.
Marty Stone answers 7 questions on calling cell phones for GOTV
For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here:
How can campaigns call cell phones for GOTV?
A Good Digital GOTV Plan is a Must for Today’s Campaigns
Size Doesn't Matter with Social Pressure for GOTV!
Friend and mentor to The Campaign Workshop, Hal Malchow, wrote for Campaigns and Elections about applying social pressure GOTV tactics in smaller campaigns. Malchow reviews the history and science behind using social pressure as a tactic in GOTV, as well as current best practices. Here’s a quick summary:
Learn How to Write the Perfect Get Out The Vote Script
Get Out The Vote scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour our of their day and go vote. With that being said, below are our 5 tips on making sure you make your Get Out The Vote canvassing or phone GOTV script work for you:
GOTV Planning: Let's Bust Some Myths!
Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of lore, superstition, mythology, and bad ideas around get out the vote.
There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic. Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.
The Ins and Outs of Writing a GOTV Phone Script
A phone script can have a lot of different purposes. Today we focus on the GOTV phone script. Here are the basic questions to ask to make sure your GOTV phones stand out:
Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant
Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.