• Digital GOTV; On Your Mark, Get Set, Get Out The Vote

    Oct 21, 2019 by Joe Fuld and Claire Regan

    Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

    How to Win the Game of Digital GOTV

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  • GOTV with BallotReady

    Oct 25, 2018 by The Campaign Workshop

    A group of people holding up voter stickers and smiling

    Make a plan to vote! How BallotReady can help you improve your GOTV strategy

    BallotReady is an online voter guide for local, state and national races. This week, we interviewed Alex Niemczewski to discuss how BallotReady can be used to amp up your GOTV campaign strategy.

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  • How can campaigns call cell phones for GOTV?

    Oct 18, 2018 by Joe Fuld

    A picture of hanging red telephones for GOTV

    Marty Stone answers 7 questions on calling cell phones for GOTV

    For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here:

    How can campaigns call cell phones for GOTV?

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  • Digital GOTV Plan Why You Need One

    Oct 15, 2018

    Digital GOTV plan A suburban community of colorful houses.

    Digital GOTV Plan: A Must for Today’s Campaigns

    A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

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  • Social Pressure: Not Just for Big GOTV Campaigns Anymore

    Nov 06, 2016 by The Campaign Workshop

    Social Pressure Not Just for Big GOTV Campaigns

    Size Doesn't Matter with Social Pressure for GOTV!

    Friend and mentor to The Campaign Workshop, Hal Malchow, wrote for Campaigns and Elections about applying social pressure GOTV tactics in smaller campaigns.  Malchow reviews the history and science behind using social pressure as a tactic in GOTV, as well as current best practices. Here’s a quick summary:

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  • GOTV Plan: 15 Get Out the Vote Myths Busted

    Oct 10, 2016 by Joe Fuld

    GOTV Planning: Let's Bust Some Myths!

    Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

    There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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  • Get Out The Vote Calls Explained

    Mar 17, 2016 by The Campaign Workshop

    get out the vote calls

    How to Make Get out the Vote Calls a Success

    We talk a lot on our blog about the importance of GOTV. But what are some concrete, tried and true Get Out The Vote tactics that work? One is making GOTV calls to identified supporters.

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • GOTV: What Do You Need for Get Out The Vote?

    Jun 26, 2014 by Sophie Thurber

    GOTV- here is what you need for get out the vote

    GOTV is Your Friend (With Benefits)

    GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:

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