GOTV Plan

GOTV: What Do You Need for Get Out The Vote?

by Enrique Rivas (He/Him)

Get Out the Vote (GOTV) matters. Campaigns demand long hours, uncomfortable conversations about fundraising, and massive dedication from the candidate, the campaign team, staffers, and volunteers. After all the resources (including your sanity) are poured into your campaign, a robust GOTV strategy and efforts are vital to end on a high note. 

Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

Digital GOTV; On Your Mark, Get Set, Get Out The Vote

by Joe Fuld (He/Him)

Digital GOTV over the past couple of cycles has really moved into a must have for every campaign. In the past, GOTV tactics were limited to door-knocking, phone calls, and depending on the level of the campaign, maybe some TV spots. However, in the digital age, there is a whole new set of effective options that you can use to mobilize your supporters on Election Day. Whether you use mobile devices to track canvas crews, Facebook to mobilize volunteers, SMS to move core supporters to action, or IP targeting, geo-fencing and cookie targeting to reach voters; there are a ton of options for digital GOTV tactics. Below are a few ways you can utilize digital GOTV.

A group of people holding up voter stickers and smiling
A picture of hanging red telephones for GOTV
Digital GOTV plan A suburban community of colorful houses.

Digital GOTV Plan Why You Need One

by The Campaign Workshop

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

get out the vote calls