Marty Stone answers 7 questions on calling cell phones for GOTV
For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here:
A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.
Size Doesn't Matter with Social Pressure for GOTV!
Friend and mentor to The Campaign Workshop, Hal Malchow, wrote for Campaigns and Elections about applying social pressure GOTV tactics in smaller campaigns. Malchow reviews the history and science behind using social pressure as a tactic in GOTV, as well as current best practices. Here’s a quick summary:
Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of lore, superstition, mythology, and bad ideas around get out the vote.
There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic. Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.
Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant
Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.
GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers. After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program. Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:
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