Independent Expenditure Campaigns

Independent Expenditure Campaign Planning

Jan 30, 2023 by Phoebe Retta (she/her)

Independent Expenditure Success Starts with a Plan

Here at The Campaign Workshop, we have written a lot about independent expenditure strategy in the past, but the key takeaways never change:

1.    Know your goals.
2.    Do no harm.
3.    Don’t duplicate efforts.

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Independent Expenditure Planning Quick Tips for IEs

Jun 20, 2019 by Martín Diego Garcia (he/him)

Independent Expenditure: Avoid Common Mistakes and Make Smart Choices When Planning a Successful IE

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.

Fill the Gaps

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Creative Mediums for Your Independent Expenditure Campaign

Jun 13, 2019 by The Campaign Workshop

Go Outside the 300x250 Box with your Independent Expenditure Campaign

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Independent Expenditure FAQs

Jun 06, 2019 by Claire Regan

What Is an Independent Expenditure? (And Six Other Independent Expenditure FAQs Answered)

While we’ve given tips on how to run independent expenditure campaigns in the past, we wanted to answer some basic independent expenditure frequently asked questions (FAQs). From simply defining what an independent expenditure is to discussing contribution limits, this article aims to provide background and clarity on IEs and how they work.

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Independent Expenditure Mail Vs. Campaign Mail.

Jun 03, 2019 by Ben Holse (he/him)

Independent Expenditure Mail & Candidate Mail - Learn the Difference

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To Parody or Not to Parody: Direct Mail IE Edition

May 27, 2019

Tips for Using Parody in Your IE Direct Mail

When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

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How To Write An Independent Expenditure Strategy Statement

May 23, 2019 by Martín Diego Garcia (he/him)

Think About a Post Election Victory Press Release and Describe Who Performed Which Tactics To Reach What Target Audiences, As Well As, When It Happened And How Much Was Spent.

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Earned Media to Improve the Credibility of Your Independent Expenditure

May 20, 2019

Earned Media Can Help You Gain the Trust of the General Public

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!

Independent expenditures have a bad rap

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Independent expenditure Campaigns: What Can and Can’t They Use?

May 09, 2019 by Ben Holse (he/him)

How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

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