Hal Malchow has over thirty-five years of experience in politics, having worked for four Democratic presidential nominees and a long list of Senate, congressional, and gubernatorial candidates. Hal Malchow’s pivotal role in introducing data science to American political campaigns and measuring the impact of voter communication tactics changed the way campaigns are run. In his latest novel, No Popes in Heaven, Hal Malchow draws upon his experience to highlight the absurdities of our political system and the negative consequences of well-meaning reforms for our democracy. We sat down with him to hear all about his new book.
*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18
When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.
The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.
Political Consultants and Your Campaign: Problems and Solutions
Do you hate or love your political consultant? As the world of political consulting has grown, so have issues that organizations and candidates face with their political consultants.
To be clear, some political consultant problems are easily solved, and some are not. Picking the right campaign consultants with the right approach and being clear on goals or roles can help a lot. Here is our list of political consulting problems and some basic solutions for them:
Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.
Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.
One Easy Tip to Get A Return on Investment Attending Conferences
Conference ROI is important to understand whether or not certain conferences are worth the investment and time. Every year my employees and I go many conferences for both learning and marketing. I believe every trip I go on I learn something. Prior to focusing on return on investment (ROI), we never a had a formal process for retaining knowledge from a conference. So a few months ago we implemented a simple plan to document conference ROI.
Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out.
Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.
What Is the Difference between a Political Advertising Agency and a Traditional Advertising Agency?
As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising. We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.