Non-Political Books for Politicos

non-political books for politicos

10 Non-Political Books Every Politico Should Read

*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

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Why Do I Need Good Political Campaign Photography?

political campaign photography

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

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Democratic Political Consulting Firms | Choose a Campaign Consultant

Political Consulting Firms

Political Consulting Firms: The Insider's Guide to Local & DC Campaign Consultants

Picking top Democratic political consulting firms or any political consulting firm is not an easy decision. Having been through this process on both’ sides of the table it is clear that many folks who make this decision don’t really take the time to decide what they are looking for ahead of time.

In the end, some folks are hiring based on solving a campaign problem, and will do focused outreach but often it seems folks are looking for a drinking buddy, not a strategic consultant. Hiring the right consultants cannot guarantee you a win but the wrong ones can guarantee you a loss.   Although many folks think political consultants are only focused on mass media (television, mail and digital), political consulting has a lot of specialties. Campaign consultants are located in Washington DC as well as across the country.  Campaign consultants provide services for anything a campaign may need including fundraising, opposition research, public opinion polling, field, and compliance. With the wide variety of campaign strategists and campaign firms out there, our first piece of advice is to take your time.

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10 Hard Questions You Should Ask Your Campaign Consultants

questions for your  campaign consultant

Ask Your Campaign Consultants These Questions - But Make Sure You Want To Hear The Answer

Campaign consultants are paid to answer tough questions. Throughout the course of any political campaign, it is sometimes the unasked questions that are the most important. A good campaign consultant, candidate, and campaign manager should approach these tough questions head on. Let’s walk through the ten important questions to ask your campaign consultant to get your campaign off to a good start.

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USPS Streamlining

USPS Streamlining

How is the USPS Streamlining?

The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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Campaign Manager Search| How Do I Find a Campaign Manager?

How Do I Find a Campaign Manager?

A Good Campaign Manager is Hard to Find:

Finding a good campaign manager can be hard for even the most experienced candidate. Campaign managers and campaign staff are in demand. It seems there are never enough good ones available, and since it is an all-consuming job, many campaign managers, fundraisers, field directors and other campaign staff cycle out of working on campaigns quickly in favor of steadier work. I've made a list of places to look for your next campaign manager below.

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Political Consultant: Can Campaigns and Consultants Work Together?

Political Consultant Relationship

How to Have a Positive Political Consultant Relationship

Any experienced campaign manager or campaign operative can recall a bad experience working with a political consultant. Perhaps the consultant couldn’t deliver what they promised, they were unresponsive or didn’t hit deadlines. Undoubtedly, a lot of what goes into a successful relationship depends on the campaigns and the political consultant. How you start the relationship is important. As a former political organizer turned political consultant, here are my tips on how to jumpstart a successful relationship with your campaign consultants.

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How Democrats Can Jumpstart Their Campaigns for 2016

2016 Democratic Campaign

How Democrats Can Jumpstart Their Campaigns for the Future

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

1. Do a thorough self-assessment. Are you ready to run? Does your family support you? Does your community support you? Have you done your politics? These are important questions to ask and know the answer to before you even file to run. If you can confidently answer, “yes” to these questions, you are ready to jumpstart your campaign.

2. Plan, plan, plan! The biggest mistake a candidate can make is failing to create a campaign plan. Your campaign plan should include a vote goal, budget, timeline, and message. Campaigns themselves are living, breathing animals once they heat up, but your campaign plan should pretty much stay the same.

3. Focus on the right stuff. It’s really easy to get caught up in the back and forth of a heated race and allow that to throw you off course. The best Democratic campaigns stay focused on directly communicating their message with targeted voters and turning them out. Period. Everything else is just noise.

4. Do the work. Running for office is hard. Doing what it takes to win is often even harder. Spending hours on the phone, asking for money every single day, is tough. Knocking on every targeted voters door is exhausting. But this is usually what it takes to win. The best way to jumpstart your campaign is to embrace the work and lean into it. You’re probably running because you want to represent your community—use this time to get to know them and ask them to join your campaign.

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