Ending Your Political Campaign the Right Way

Image of a soapy window with a person scrubbing it down.

Just because your political campaign is over, doesn't mean it's the end.

Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

Here are our tips on how to end a campaign:

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Why Do I Need Good Political Campaign Photography?

political campaign photography

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

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How to Find a Political Campaign Job

Please! Get out on the Road and Find a Political Campaign Job!

When I started on the campaign trail, I was lucky enough to go through the Campaign Management Institute, where I became focused on political campaigns and encountered great mentors like Peter Fenn, Richard Smolka, Bill Sweeney and Peter Lindstrom through college programs and internships. Meeting folks who had made careers out of politics encouraged me to set aside my mom’s vision of me becoming  a professional chef and instead, pursue a career in politics and find a political campaign job.

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5 Tips to Find a Political Job in DC

Authors note: As campaign season comes to a close, the grand game of musical chairs that is searching for a political job has commenced. While it can certainly be scary to look for a job in a new city, a little faith and lot of know-how will get you through. Check out Margo's post on finding a political job in DC! 

Political Job

Political Job Search: So Many Happy Hours, So Little Time

Here at TCW, we are fortunate enough to work with some really fantastic folks across the country. From campaign managers to photographers to data people and more, we partner with other supporting players to help our clients win. At the end of the cycle, and during an odd year, we often get asked by some of these folks for help in a DC-based political job search. Here are a few tips I often give people who are looking to land a political job in our nation’s capital:

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Advocacy Email Campaigns: Don't Ignore Email For Advocacy

advocacy email strategy

Put advocacy email strategy to work for your advocacy campaign

Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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10 Hard Questions You Should Ask Your Campaign Consultants

questions for your  campaign consultant

Ask Your Campaign Consultants These Questions - But Make Sure You Want To Hear The Answer

Campaign consultants are paid to answer tough questions. Throughout the course of any political campaign, it is sometimes the unasked questions that are the most important. A good campaign consultant, candidate, and campaign manager should approach these tough questions head on. Let’s walk through the ten important questions to ask your campaign consultant to get your campaign off to a good start.

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Canvassing Campaigns Still Matter

canvassing

Don't knock door-to-door canvassing

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

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The Problem with Most Digital Campaigns

digital campaigns

Where, When, and How Most Digital Campaigns Fall Short

When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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Political Email Surrogates

political email

Does Your Sender Matter in Your Political Emails?

Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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