TCW Talks Campaign Strategy With Pollster Anna Greenberg
Anna Greenberg is no stranger to campaign strategy. She is a Democratic pollster with over fifteen years of experience in the field. She’s worked on everything from research for NGOs to polling for Mayor Bill de Blasio’s campaign, which won her “Pollster of the Year” in 2014. We asked Anna Greenberg about her work, and what every campaign should know about polling.
Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy
Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit.
What is Name Recognition? Does It Really Matter in Political Campaigns?
Name recognition or Name ID, is usually judged by polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.
The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction
We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.
This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.
Political Consulting Advice: Focus on People, Time, and Money
One of the roles I enjoy most is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.
The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that. In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.
The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.