7 Questions with Pollster Anna Greenberg on Campaign Strategy

7 Questions with Pollster Anna Greenberg

TCW Talks Campaign Strategy With Pollster Anna Greenberg

Anna Greenberg is no stranger to campaign strategy. She is a Democratic pollster with over fifteen years of experience in the field. She’s worked on everything from research for NGOs to polling for Mayor Bill de Blasio’s campaign, which won her “Pollster of the Year” in 2014. We asked Anna Greenberg about her work, and what every campaign should know about polling.

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Digital Advocacy Tactics Advocacy Campaigns Can Learn from Political Campaigns

Electronic tablet with graphs, charts, metrics, etc. on top of papers with metrics on wooden background next to plant and coffee

Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy

Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit. 

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The Truth About Name Recognition

name recognition

What is Name Recognition? Does It Really Matter in Political Campaigns? 

Name recognition or Name ID, is usually judged by polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

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Digital Advocacy Webinar Series

Digital Advocacy Webinar

The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

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Political Consulting Advice: Campaign Resources.

Political Consulting Advice

Political Consulting Advice: Focus on People, Time, and Money

One of the roles I enjoy most  is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.

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Political Campaign Photography Matters

Political Campaign Photography

Dont Skimp on Political Campaign Photography

Political campaign photography matters. The quality of the photos provided for mail, walk cards, etc., are crucially important. Nowadays, everyone is used to seeing glossy, vibrant photos on screen, and assume they can grab a digital photo off the Internet and include it on their campaign lit. They are often surprised that the photo is not as clear, crisp or vibrant as the on-screen versions.

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Online Communications Strategy Is Different in an Off-Year

Online communications: How Digital is Different in an off-year image

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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