• Nine Days: 7 Questions with Paul Kendrick

    Feb 26, 2021 by Ellie Barney

    Nine Days Paul Kendrick Q&A

    Author Paul Kendrick Discusses His New Book Nine Days: The Race to Save Martin Luther King Jr.'s Life and Win the 1960 Election 

    As a former Obama White House Staffer, seasoned campaign organizer, former Harlem Children’s Zone team member, and now the Executive Director of Rust Belt Rising, co-author Paul Kendrick brings a fresh take to the idea that what’s past is prologue.

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  • Down-Ballot Campaign Political Campaign Strategies

    Jun 04, 2020 by Joe Fuld (he/him)

    Woman campaigning for local election

    Down-Ballot Campaign - Five Tips to Win!

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  • 7 Questions with Pollster Anna Greenberg on Campaign Strategy

    Oct 26, 2017 by Elena Veatch

    7 Questions with Pollster Anna Greenberg

    TCW Talks Campaign Strategy With Pollster Anna Greenberg

    Anna Greenberg is no stranger to campaign strategy. She is a Democratic pollster with over fifteen years of experience in the field. She’s worked on everything from research for NGOs to polling for Mayor Bill de Blasio’s campaign, which won her “Pollster of the Year” in 2014. We asked Anna Greenberg about her work, and what every campaign should know about polling.

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  • Digital Advocacy Tactics Advocacy Campaigns Can Learn from Political Campaigns

    Apr 24, 2017

    Electronic tablet with graphs, charts, metrics, etc. on top of papers with metrics on wooden background next to plant and coffee

    Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy

    Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit. 

    There were some really valuable takeaways from the session that I wanted to share with you all. 

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  • Name Recognition - The Truth About Name ID

    Jan 20, 2017 by Joe Fuld (he/him)

    name recognition

    Name Recognition, What is it? Does Name ID Really Matter in Politics? 

    Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

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  • Digital Advocacy Webinar Series

    Apr 17, 2015 by The Campaign Workshop

    Digital Advocacy Webinar

    The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

    We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

    This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

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  • Political Consulting Advice: Campaign Resources.

    Dec 04, 2014 by Joe Fuld (he/him)

    Political Consulting Advice

    Political Consulting Advice: Focus on People, Time, and Money

    One of the roles I enjoy most  is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.

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  • Online Communications Strategy Is Different in an Off-Year

    Dec 30, 2013

    Online communications: How Digital is Different in an off-year image

    The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

    The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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