Membership Communication: Get More Bang for Your Buck!
It used to be that if you wanted to survey your membership you only had one real option—to call them. But many organizations that poll their members have moved away from calling to online surveys. It can take longer than a phone poll, but there are lots of benefits to online surveys that make it a good option for membership communication in the future.
This week's campaign strategist is Nancy Leeds. Nancy is a writer and Political Campaign Operative who recently earned her MPA in Social Policy and Management at Columbia University. Sometimes people hire her to work on their non-profits and campaigns. When that happens, these opinions are still hers and do not reflect those of her candidates.
As a campaign strategist, what is your least favorite campaign term? Why?
Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips:
Tips to Make Political Direct Mail More Democratic
We find it sad that as Democratic political direct mail consultants, the mail we see is often very un-democratic. It’s hard to get real engagement from voters or constituents if you don't even try. Here are some tips on how to increase engagement in your campaigns and make real democratic direct mail.
Map it Out: Maps are a very simple way to get engagement in a campaign. For instance, we deigned Democratic direct mail for a primary in Philly that used a simple map of the city to showcase the candidate’s accomplishments. We have used similar maps to show early voting locations or the consequences of a ballot measure. Whatever the purpose, maps allow voters to engage with political direct mail.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.