Posted on January 04, 2018 by Shelley Rees
How Do You Create a Good Twitter Video and Get People to See it?
Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:
Posted on December 07, 2017 by Lizzie Kendrick
Digital Targeting for Your Advertising Campaign on Twitter
We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.
Twitter offers a wide range of digital targeting options, including:
Posted on November 30, 2017 by Elena Veatch
See who’s engaging with your content with this digital campaign tool
Posted on November 20, 2017 by Joe Fuld
Engaging with Social Media Influentials
When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:
Posted on November 13, 2017 by Joe Fuld
Tips for Dealing With Internet Trolls
We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:
Are they really a troll?
Posted on November 02, 2017 by Shelley Rees
What Goal is Best for My Digital Advocacy Campaign on Twitter?
When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.
For Your Next Advocacy Campaign, Don’t Underestimate the Power of Twitter.
Posted on April 20, 2017 by The Campaign Workshop
Optimize your posting for maximum engagement on any Social Media Platform
It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.
Posted on February 17, 2017 by Shelley Rees
Make Your Facebook Video Ads Stand out on Newsfeeds
Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.
Posted on November 21, 2016 by Lizzie Kendrick
Questions to Ask When Deciding on Incorporating Snapchat as an Advocacy Tool Into Your Digital Advocacy Plan
Snapchat is no longer the bright, new, shiny thing in the world of social media. It’s well-established and many organizations are using it with great success. But what about your advocacy organization? Should you use Snapchat as an advocacy tool?