• TikTok: Engage Young Voters & Deliver The Youth Vote on Social Media

    Feb 01, 2021 by Molly Opinsky

    Young folks using social media on a cell phone

    TikTok changes your social media presence to engage young voters

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  • Social Media Activism 7 Qs: With Erick Sanchez

    Jul 22, 2020 by Mariana Boully Perez

    smart phones scattered with Chat Bubble on each one with star rating

    Social Media Activism - 7 Qs with Erick Sanchez

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  • Running for Office? Tackle These 5 Digital Tasks First

    Mar 18, 2019

    Laptop on a desk in front of a backdrop of water and tress

    Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

    So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.



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  • Facebook Campaign Strategy for Political Candidates

    Mar 11, 2019 by Claire Regan

    Three puzzle pieces being put together

    How to Establish a Winning Facebook Campaign Strategy

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  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld (he/him)

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

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  • Top 5 Twitter Tools for Your Campaign

    Feb 05, 2018 by The Campaign Workshop

    Top 5 Twitter Tools

    Top 5 Favorite Twitter Tools 

    No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last. As political consultants, we understand the power of digital and are always the first to try out any tool. In fact, we’ve tried so many that, eventually, we narrowed them down to our favorite 100 in our 100 Best Political and Advocacy Tools. For Twitter, below are a few we really loved and know your twitter account would benefit from:

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  • Video on Twitter

    Jan 04, 2018

    twitter video

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

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  • Targeting for Twitter

    Dec 07, 2017

    digital targeting

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

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  • Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

    Nov 30, 2017 by Elena Veatch

    Digital campaign tool

    See who’s engaging with your content with this digital campaign tool 

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  • Engaging with Social Media Influentials

    Nov 20, 2017 by Joe Fuld (he/him)

    social media tool

    Engaging with Social Media Influentials

    When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:

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  • What To Do About Internet Trolls

    Nov 13, 2017 by Joe Fuld (he/him)

    internet trolls

    Tips for Dealing With Internet Trolls

    We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:

    Are they really a troll? 

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  • Digital Advocacy Campaign Goals on Twitter

    Nov 02, 2017

    Digital Advocacy

    What Goal is Best for My Digital Advocacy Campaign on Twitter?

    When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

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