social media

  • Video on Twitter

    Posted on January 04, 2018 by Shelley Rees

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

  • Targeting for Twitter

    Posted on December 07, 2017 by Lizzie Kendrick

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

  • Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

    Posted on November 30, 2017 by Elena Veatch

    See who’s engaging with your content with this digital campaign tool 

  • Engaging with Social Media Influentials

    Posted on November 20, 2017 by Joe Fuld

    Engaging with Social Media Influentials

    When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:

  • What To Do About Internet Trolls

    Posted on November 13, 2017 by Joe Fuld

    Tips for Dealing With Internet Trolls

    We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:

    Are they really a troll? 

  • Digital Advocacy Campaign Goals on Twitter

    Posted on November 02, 2017 by Shelley Rees

    What Goal is Best for My Digital Advocacy Campaign on Twitter?

    When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

  • Twitter for Your Next Advocacy Campaign

    For Your Next Advocacy Campaign, Don’t Underestimate the Power of Twitter.

  • Social Media Platform: Is Quantity or Quality Better?

    Posted on April 20, 2017 by The Campaign Workshop

    Optimize your posting for maximum engagement on any Social Media Platform

    It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.

  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Posted on February 17, 2017 by Shelley Rees

    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

  • Should I Use Snapchat for Advocacy?

    Posted on November 21, 2016 by Lizzie Kendrick

    Questions to Ask When Deciding on Incorporating Snapchat as an Advocacy Tool Into Your Digital Advocacy Plan

    Snapchat is no longer the bright, new, shiny thing in the world of social media. It’s well-established and many organizations are using it with great success. But what about your advocacy organization? Should you use Snapchat as an advocacy tool?

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