leave twitter

Should Your Organization Leave Twitter/X?

by Joe Fuld (He/Him)

It seems like now is the time when many organizations are leaving Twitter – now called X. However, before you go today, plan for where you go next and what it means for your organization.

Young folks using social media on a cell phone

TikTok: Engage Young Voters & Deliver The Youth Vote on Social Media

by The Campaign Workshop

If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since only 30% of young people report being contacted by a campaign or party. Engaging young voters, especially on TikTok and other social media platforms, could make young voting rates go even higher.

smart phones scattered with Chat Bubble on each one with star rating

Social Media Activism 7 Qs: With Erick Sanchez

by The Campaign Workshop

Erick Sanchez has successfully orchestrated multiple online campaigns from convincing Chef José Andrés to pull out of the Trump International Hotel, to organizing a rally for Comet Ping Pong, a pizza place under attack from the far-right. His social media activism and previous involvement in politics has led him into his current position as the spokesperson for former presidential candidate Andrew Yang and his wife, Evelyn Yang.

Laptop on a desk in front of a backdrop of water and tress

Running for Office? Tackle These 5 Digital Tasks First

by The Campaign Workshop

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.

How Use Twitter as a Tool During Your Campaign
Top 4 Twitter Tools

Top 4 Twitter Tools for Your Campaign

by The Campaign Workshop

Top 4 Favorite Twitter Tools 

No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last.

twitter video
digital targeting

Targeting for Twitter

by The Campaign Workshop

We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

Digital campaign tool

Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

by Elena Veatch

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

social media tool
internet trolls
Digital Advocacy