Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.
So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.
No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last. As political consultants, we understand the power of digital and are always the first to try out any tool. In fact, we’ve tried so many that, eventually, we narrowed them down to our favorite 100 in our 100 Best Political and Advocacy Tools. For Twitter, below are a few we really loved and know your twitter account would benefit from:
How Do You Create a Good Twitter Video and Get People to See it?
Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:
Digital Targeting for Your Advertising Campaign on Twitter
We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.
Twitter offers a wide range of digital targeting options, including:
When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:
What Goal is Best for My Digital Advocacy Campaign on Twitter?
When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.