• Political Digital Campaign Strategy- How Should Social Media Fit?

    May 14, 2020 by Elena Veatch

    Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

    Political Digital Campaign Strategy- Don’t Neglect Social Media - 

    Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

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  • Direct Mail for Independent Expenditures

    Apr 29, 2019 by Elena Veatch

    Independent Direct mail piece  15 selfies of the candidate Peggy West

    Independent Expenditure Direct Mail: Leverage Social Media in Campaign Mail

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  • Political Campaign Twitter Best Practicies

    Mar 14, 2019 by Ben Holse (he/him)

    woman in a chair on her phone looking at her campaign Twitter account

    Political Campaign Twitter for Candidates

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  • Facebook Campaign Strategy for Political Candidates

    Mar 11, 2019 by Claire Regan

    Three puzzle pieces being put together

    How to Establish a Winning Facebook Campaign Strategy

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  • Instagram a Political and Advocacy Campaign Tool

    Jan 31, 2019

    Instagram picture of hands holding up an iPhone taking a picture of a city skyline on the water.

    Instagram for Politics and Advocacy Telling Your Campaign Story

    If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld (he/him)

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

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  • Campaign Social Media Mistakes And How You Can Avoid Them

    May 07, 2018

    social media mistakes to avoid

    Campaign Social Media Mistakes to Avoid

    (updated 3/27/18)

    In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way. However, just pressing tweet or publish won't get you that far. It is possible to use social media wrong. Here are the top 5 campaign social media mistakes you should avoid making:

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  • Clinton vs. Trump: Social Media Campaign Strategy

    Oct 13, 2016

    campaign social media

    Social media campaign strategy - beyond the tweet. What else are Hillary and Donald doing on social media sites?

    Social media campaign strategy has taken a more prominent role this campaign cycle than ever before.  Everyone knows that trump tweets,  but as Election Day gets closer and closer it’s time to take a look at what Hillary Clinton and Donald Trump are doing on social media websites. To help analyze each campaign’s social strategy, it’s helpful to start with the social networks they list on their websites.

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  • Seven Questions on Social Listening

    Sep 12, 2016 by Joe Fuld (he/him)

    social listening

    Seven Questions with Jeanette Russell on Social Listening

    Jeanette Russell is the Marketing Director for Attentive.ly, a tool we feature in our list of top campaign tools. Attentive.ly will help you make sure you get the right message across to the right list segment through social listening. Attentive.ly connects with most major CRMS as well. 

    1. What is social listening?

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