Digital Political Advertising

Digital Political Advertising for 2024 and Beyond

by Julie Watson (She/Her)

As we move into the heart of the 2024 election cycle, more people will be dedicating time and resources to creating digital political advertising plans. The Campaign Workshop has been actively involved in digital political ads for over a decade, and each year we have seen a growing emphasis on the importance and effectiveness of digital advertising within political campaigns. 
Why spend money on digital political advertising now?

Campaign Mistakes

Campaign Mistakes: Warning Signs of a Losing Political Campaign

by Joe Fuld (He/Him)

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

Media Consolidation

Media Consolidation Changed Political Campaigns

by Joe Fuld (He/Him)

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall.  As we continue to see, all elections in the US have become more and more nationalized.

non-political books for politicos

Non-Political Books for Politicos

by Elena Veatch

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

7 Questions with Joshua Kalla on Political Persusaion
7 Questions with Bernie Horn
Nonpolitical Books
Jason Mida
Rick Ridder
Digital Advocacy
5 Tips to Find a Job in D.C.

5 Tips to Find a Job in D.C.

by The Campaign Workshop

As someone who has recently gone through the daunting and tough task of job hunting, I can completely understand and attest to the fact that it’s tough to find political jobs in DC and even tougher to find a job that is the right fit for you. With so many newly minted undergraduate, graduate, and even law school grads hunting for jobs in the same market, it can sometimes be a very overwhelming and discouraging undertaking. But in the end, all your efforts will be worth it. Here are the tips I learned along my journey to finding a great job with wonderful people, and how you can do the same.