Political Email Surrogates

political email

Does Your Sender Matter in Your Political Emails?

Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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Using Google Tools For Advocacy and Political Research

political research

Using Google Tools for Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, advocacy and political research.  As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in advocacy and political research- but Google’s digital toolset is impressive and it does allow you some interesting options.

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Content Marketing For Politics

content marketing for politics

Content Marketing in the World of Politics

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

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Digital Political Advertising for 2016 and Beyond

digital political advertising

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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Four Tips for Nonprofit Facebook Ads

facebook advertising

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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Digital Strategy: Using List-Matched Targeting

digital strategy

Putting a List-Matched Digital Strategy to Work for You

Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

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5 Tips to Win your Down-Ticket Race

Down-Ticket Race Tips

Winning Your Down-Ticket Race

Getting involved in your local or state government is a noble task, and there is a lot of opportunity to do so in down-ticket races.  Although there can be many to choose from and it’s a great opportunity to get involved, you’ll want to keep some things in mind before jumping into your down-ticket race.

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