• Campaign Mistakes: Warning Signs of a Losing Political Campaign

    Jan 02, 2023 by Joe Fuld (he/him)

    Campaign Mistakes

    Campaign Mistakes: How to Turn a Losing Political Campaign Around 

    Can you spot a losing political campaign? People plan and launch political campaigns with the best intentions, but sometimes they get off track. Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign:

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  • Beat an Incumbent - Lessons From Winning Campaigns

    Dec 17, 2020 by Joe Fuld (he/him)

    Beat an incumbent

    Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

    Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

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  • Do Awards Matter When You're Hiring a Political Consultant?

    Mar 26, 2020 by Martín Diego Garcia (he/him)

    Person holding up gold trophy

    Some Quick Information on Political Consultant Awards.  

    Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced. 

    What political consultant awards are there?

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  • Tapping into Your Alter Ego

    Apr 10, 2019 by Elena Veatch

    four wooden blocks in ascending height with white stars above the blocks.

    7 Questions with Todd Herman on the Alter Ego Effect

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  • Winning Digital Ad Campaign: Plan First

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Winning digital ad campaign - start with a plan 

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • 4 Signs of a Winning Campaign

    Oct 02, 2017 by Ben Holse (he/him)

    winning campaign

    4 Qualities Winning Campaigns Share:   

    After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

    Willingness to delegate responsibilities

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