Plan for a winning digital ad campaign
Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.
Want to Beat an Incumbent? Answer These Questions First.
Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.
4 Qualities Winning Campaigns Share:
After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:
Willingness to delegate responsibilities
You Won Your Political Campaign, Now What?
Congratulations on winning your political campaign! You won a hard fought political campaign and have gotten the chance to represent your community. Most candidates who run for office don't win. But you did! And that is awesome. Here is some advice on what to do next.
Thank folks. You won, but it wasn't just you who made it possible. You had a lot of help. Voters, volunteers, donors, friends, family and organizations—they all played a part in your political campaign. So thank them in person or with a hand written note. Thank everyone; believe me, they will remember.
Remember why you ran. You wanted to make change in your community, now is your chance. Do it. Think of the issues and problems you want make a difference for and do it. Don't let the mayhem of being an elected officeholder distract you from achieving the goals you set out to accomplish in the first place.
Warning Signs from Losing Political Campaigns
Can you spot a losing political campaign? People plan and launch political campaigns with the best intentions, but sometimes they get off track. Here are some warning signs I have heard from losing political campaigns:
10. “We can’t take a stand on that.” Don't run not to lose. Sometimes folks spend the majority of their time worried if they are doing the wrong thing. Take some bold stances and calculated risks. If you spend all your time worrying about saying the right thing, you are not being bold enough.
9. “I refuse to dial for dollars.” Losing political campaigns don't do enough call time. The candidate avoids it, so the staff spends countless hours creating strategies to raise money without the candidate. If you are on a call trying to figure out how to raise money without doing call time, you are on a losing campaign.