What makes a winning digital ad campaign?

Two people looking at phones to plan their winning digital ad campaign.

Plan for a winning digital ad campaign

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

read more »

Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

facebook videos

Make Your Facebook Video Ads Stand out on Newsfeeds

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

read more »

Do I Need Digital Political Advertising?

digital advertising for politics

How and when should I use digital political advertising?

With digital becoming a word that is thrown about in everywhere from television to vacuum cleaners, what does digital political advertising mean for the campaign world? Is it necessary? How much should you focus your resources on digital political  advertising?

read more »

What Some Campaign Consultants Get Wrong About Digital

what campaign consultants get wrong about digital

When Campaign Consultants Don’t Believe in Digital

It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

read more »

Digital Advertising Acronyms

Digital Advertising Acronyms

Digital Advertising Acronyms—What Do They Mean?

In the digital advertising world, acronyms can seem overwhelming: DSP, DMP, CPM, CPA, CTR. What do they all mean? Luckily, The Campaign Workshop is here to help you understand all the digital advertising acronyms you need.

read more »

Native Digital Ads Are Gold

political campaign

What's the Deal with Digital Native Ads ?

Native ads have become the latest trend in the world of digital advertising.  Advocacy and political native ads seemed to appear everywhere this year.  but what is native advertising exactly? Simply put, native ads are a type of advertising that fits into the content of the media where the ads are being placed. An example of this is when you are reading an article about the tech industry – let’s say on your favorite newspaper’s website – and you see another article below about IBM’s innovations in the tech world. That article about IBM is actually sponsored by IBM, making it a native advertisement.

read more »

Micro Targeting Online Advertising Can Help Your Budget

Online Advertising for your Budget

Micro Targeting for Online Advertising Is All the Buzz

We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

read more »