• Should I Run My Nonprofit Ads as a CPA Campaign?

    May 25, 2020 by Shelley Rees

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    How to Use Your Budget for Nonprofit Ads Wisely

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  • Your Digital Advertising Acronyms Cheat Sheet

    May 11, 2020 by Claire Regan

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    Become an Expert With These 10 Digital Advertising Acronyms

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  • How Do Digital Campaigns Work With Political Campaigns?

    Apr 30, 2020 by Shelley Rees

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    How Digital Campaigns Apply to Political Campaigns

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  • What Are the Best Demand Side Platforms for Your Campaign?

    Mar 30, 2020 by Shelley Rees

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    Choosing the Best Demand Side Platforms

    What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are.  How much staff capacity do you have?  What are the budgets you’re looking to spend?  Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself. How do you decide which demand side platform to pick and which method to use?

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  • Increasing Your Reach With Political Campaign Ads

    Feb 10, 2020 by The Campaign Workshop

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    Why Integrate Political Campaign Ads Into Your Larger Campaign Strategy?

    When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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  • What Happens if Facebook Stops Running Political Ads?

    Oct 31, 2019

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    If Political Ads Are No Longer Allowed to Run on Facebook, What Will That Mean for Your Campaign?

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  • What makes a winning digital ad campaign?

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Plan for a winning digital ad campaign

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Feb 17, 2017 by Shelley Rees

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    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

    1. Flip the Script

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  • Digital Ads vs GOTV Calls: Should You Choose Calls or Digital Ads?

    Nov 05, 2016 by Joe Fuld

    digital GOTV ads vs GOTV Calls

    GOTV Calls vs Digital GOTV Ads - Which Do You Pick?

    GOTV Calls or Digital ads? If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that choosing between one or the other is a great idea. It depends, on many factors.  To help you figure out how to spend your GOTV money, I have put together this lovely post comparing GOTV calls versus digital GOTV ads.

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  • What Some Campaign Consultants Get Wrong About Digital

    Mar 03, 2016 by Shelley Rees

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    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • Micro Targeting Online Advertising Can Help Your Budget

    Apr 07, 2014

    Online Advertising for your Budget

    Micro Targeting for Online Advertising Is All the Buzz

    We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

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