Should I Run My Nonprofit Ads as a CPA Campaign?

May 25, 2020

How to Use Your Budget for Nonprofit Ads Wisely

Increasing Your Reach With Political Campaign Ads

Girl hitting a pinata

Why Integrate Political Campaign Ads Into Your Larger Campaign Strategy?

When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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What makes a winning digital ad campaign?

Two people looking at phones to plan their winning digital ad campaign.

Plan for a winning digital ad campaign

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

facebook videos

Make Your Facebook Video Ads Stand out on Newsfeeds

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

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What Some Campaign Consultants Get Wrong About Digital

what campaign consultants get wrong about digital

When Campaign Consultants Don’t Believe in Digital

It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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Digital Advertising Acronyms

Digital Advertising Acronyms

Digital Advertising Acronyms—What Do They Mean?

In the digital advertising world, acronyms can seem overwhelming: DSP, DMP, CPM, CPA, CTR. What do they all mean? Luckily, The Campaign Workshop is here to help you understand all the digital advertising acronyms you need.

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Micro Targeting Online Advertising Can Help Your Budget

Online Advertising for your Budget

Micro Targeting for Online Advertising Is All the Buzz

We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

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Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

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