Digital Advertising

Incorporating Geofencing into Your Campaign Advertising

Jul 16, 2020 by Sophie Thurber (she/her)

Campaign Advertising Harnessing Geofencing For Digital Ads

read more

Digital Advertising Acronyms: Key Terms For Digital Campaign Ads

May 11, 2020 by The Campaign Workshop

Digital Advertising Acronyms - Key Terms for Political & Advocacy Digital Ads

read more

Digital Campaigns Work With Political Campaigns

Apr 30, 2020

Digital Campaigns And Political Campaigns - Better Together

read more

Demand Side Platforms: What's the Best DSP for Your Organization?

Mar 30, 2020

Demand Side Platforms: Choosing the Best For You

What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are.  How much staff capacity do you have?  What are the budgets you’re looking to spend?  Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself. How do you decide which demand side platform to pick and which method to use?

read more

Native Political Campaign Ads

Mar 02, 2020

Native Political Campaigns Ads - How Do You Use Them? 

Native ads have become popular over the past few years, but can you use them for political campaign ads? 

What is native advertising exactly? 

read more

Political Campaign Ads: Increasing Your Reach

Feb 10, 2020 by The Campaign Workshop

Political Campaign Ads and Your Campaign Strategy

When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

What are advocacy campaigns doing right when it comes to online engagement that political campaigns can learn from? 

read more

If Facebook Stops Political Ads - What Should Campaigns Do?

Oct 31, 2019

If Facebook Stops Political Ads, What does it Mean for your Campaign?

read more

Youtube Brand Lift Study Tool for Your Advocacy Campaign

Jan 14, 2019 by Claire Regan

YouTube Brand Lift: Measure The Impact of Video Ads

read more

Digital Political Ad Transparency: What is My Opponent Advertising?

Nov 08, 2018 by Joe Fuld (he/him)

The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?

Digital political ad transparency has been an elusive thing. In a world of fake news, hacked sites and independent expenditures from groups you have never heard of, actionable information on digital spending is important. For years, you have been able to find out what opponents are spending on television and radio. Now, digital publishers a re starting to focus on  digital ad transparency. They are making it easier to see what folks are doing with paid digital political ads.

read more

Winning Digital Ad Campaign: Plan First

Oct 04, 2018

Winning digital ad campaign - start with a plan 

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

read more

Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

Feb 17, 2017

Make Your Facebook Video Ads Stand out on Newsfeeds

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

1. Flip the Script

read more