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Digital Advertising

Digital Advertising

  • Incorporating Geofencing into Your Campaign Advertising

    Jul 16, 2020 by Sophie Thurber (she/her)

    campaign advertising black birds perching on a green fence

    Campaign Advertising Harnessing Geofencing For Digital Ads

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  • Nonprofit Ads: Should I Run a CPA Campaign?

    May 25, 2020

    Person typing Nonprofit ads

    Nonprofit Ads, Budget Wisely - CPA for List Acquisition

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  • Digital Advertising Acronyms: Key Terms For Digital Campaign Ads

    May 11, 2020 by The Campaign Workshop

    Colorful block letters digital advertising acronyms

    Digital Advertising Acronyms - Key Terms for Political & Advocacy Digital Ads

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  • Digital Campaigns Work With Political Campaigns

    Apr 30, 2020

    Digital Campaigns: Group of people sitting around a table and using electronics

    Digital Campaigns And Political Campaigns - Better Together

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  • Demand Side Platforms: What's the Best DSP for Your Organization?

    Mar 30, 2020

    Woman looking at graphs on a computer monitor and laptop

    Demand Side Platforms: Choosing the Best For You

    What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are.  How much staff capacity do you have?  What are the budgets you’re looking to spend?  Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself. How do you decide which demand side platform to pick and which method to use?

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  • Native Political Campaign Ads

    Mar 02, 2020

    Mouse with cord shaped like a thumbs up

    Native Political Campaigns Ads - How Do You Use Them? 

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • Political Campaign Ads: Increasing Your Reach

    Feb 10, 2020 by The Campaign Workshop

    Girl hitting a pinata

    Political Campaign Ads and Your Campaign Strategy

    When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

    What are advocacy campaigns doing right when it comes to online engagement that political campaigns can learn from? 

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  • If Facebook Stops Political Ads - What Should Campaigns Do?

    Oct 31, 2019

    If Facebook stops running political ads. Person holding picture of megaphone with  text bubble

    If Facebook Stops Political Ads, What does it Mean for your Campaign?

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  • Youtube Brand Lift Study Tool for Your Advocacy Campaign

    Jan 14, 2019 by Claire Regan

    YouTube Brand Lift

    YouTube Brand Lift: Measure The Impact of Video Ads

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  • Digital Political Ad Transparency: What is My Opponent Advertising?

    Nov 08, 2018 by Joe Fuld (he/him)

    Picture of a bench in front of a blue sky advertisement.

    The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?

    Digital political ad transparency has been an elusive thing. In a world of fake news, hacked sites and independent expenditures from groups you have never heard of, actionable information on digital spending is important. For years, you have been able to find out what opponents are spending on television and radio. Now, digital publishers a re starting to focus on  digital ad transparency. They are making it easier to see what folks are doing with paid digital political ads.

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  • Winning Digital Ad Campaign: Plan First

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Winning digital ad campaign - start with a plan 

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Feb 17, 2017

    facebook videos

    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

    1. Flip the Script

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