• Facebook Campaign Strategy for Paid and Organic

    Feb 14, 2022 by Joe Fuld (he/him)

    three people holding puzzle pieces, putting them together, blue background

    Facebook Campaign Strategy - Build a Paid & Organic Plan

    Facebook campaign strategy - can be frustrating,  but as you plan for elections you need a strategy to navigate and plan for paid and organic content, especially as Facebook continues to change their rules for targeting.

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  • Patch-Through Calls: What Are They & When to Use Them.

    Nov 12, 2020 by Joe Fuld (he/him)

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    Patch-Through Calls for Public Affairs & How to Make Them Count

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  • 7 Questions with Peter Greenberger on Political News Coverage

    Nov 18, 2019 by Claire Regan

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    Get to Know Peter Greenberger and His Take on Political News Coverage

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  • 5 Things your Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

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    Political Campaign: 5 Tips, Get your Digital Ducks in a Row. 

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

     

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  • How Do You Read a Digital Report?

    Jul 29, 2019 by Claire Regan

    A woman and a man looking at an iPad.

    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

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  • A Digital Strategist Needs to Know 5 Things

    May 14, 2018

    5 Things Your Digital Strategist Needs to Know

    Your Digital Strategist Needs 5 Key Pieces of Information

    Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016

    How to Use Social Media for Get Out the Vote

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld (he/him)

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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  • Jump-Starting Your Digital Campaign

    Oct 08, 2015

    spaceship blasting off

    So, you’re ready to run for office and launch your digital campaign! 

    You’ve thought of everything: staff, office space, volunteers, fundraising, and more. But have you given your digital campaign much thought? Here are some things to keep in mind when jump-starting your digital campaign.

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  • Announcing Your Campaign Digitally

    Apr 23, 2015

    campaign digitally

    Having a Strong Digital Presence Is a Vital Campaign Strategy

    Announcing  your campaign digital is an important step for any campaign. Jeb Bush’s recent announcement that he will “actively explore the possibility of running for President” was certainly not the first time a candidate has announced they are running (or almost running) digitally, but it brings up a few key points to be taken into consideration. 

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  • Harnessing the Power of Negative Keywords

    Apr 06, 2015 by Ben Holse (he/him)

    negative keywords

    Negative Keywords Can Help Prevent a Whole Lot of Confusion

    Do you know what a negative keywords are? As anyone who has ever used Google can attest, what comes up in your search is not always relevant to what you were actually looking for. Negative keywords are very specific words or phrases that you want to block from your target keyword list in an ad campaign to ensure that your ads will not be shown around those specific words. These words often share grammatical similarities to keywords you would like to target, but have a vastly different meaning. 

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  • What Is Digital Programmatic Buying?

    Feb 23, 2015

    programmatic buying

    Programmatic Buying Helps You Find the Right People, Wherever They Are

    There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

    What does programmatic buying mean exactly? 

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