digital strategy

  • Get Out the Vote with Social Media: Digital GOTV

    Posted on October 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

  • Digital Political Advertising for 2016 and Beyond

    Posted on January 19, 2016 by Joe Fuld

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

  • Digital Strategy: Using List-Matched Targeting

    Posted on November 23, 2015 by Sophie Thurber

    Putting a List-Matched Digital Strategy to Work for You

    Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

  • Voter File 2.0: Democratizing Data With TargetSmart and the DNC Voter File Co-Op

    Posted on November 12, 2015 by Joe Fuld

    What is voter file 2.0? 

    A little over a month ago, the DNC, Voter File Co-Op and TargetSmart unveiled Voter File 2.0, as reported in Ad Age. I see this as a major step forward in the Democratic world of data and media integration and I believe that this will help to make things easier for campaigns, progressive groups and consultants alike.

  • Jump-Starting Your Digital Campaign

    Posted on October 08, 2015 by Lizzie Kendrick

    So, you’re ready to run for office and launch your digital campaign! 

    You’ve thought of everything: staff, office space, volunteers, fundraising, and more. But have you given your digital campaign much thought? Here are some things to keep in mind when jump-starting your digital campaign.

  • Digital Persuasion

    Posted on September 17, 2015 by Joe Fuld

    Get The Most Out Of Your Digital Campaigns

    I did my first digital campaign in 2003 for the League of Conservation Voters in Colorado. We created a pretty rudimentary animated flash ad of gas spewing out of a car driven by Pete Coors. It got some good engagement and was pretty cheap to make, but this world has changed a lot in ten years - yet in some respects we are still having the same discussion with clients to justify the benefits and needs to spend real money online.

  • Non-Profit Web Presence

    Posted on July 15, 2015 by Joe Fuld
    Non-profit web presence

    Your Non-Profit Web Presence and Learning from Big Think Tanks

    CAP, Urban Institute, the Economic Policy Institute, and others are well-respected organizations that have a lot of authority with the press and on the web. We can learn a lot from big think tanks when it comes to your non-profit web presence.

  • Lobby Visits For Nonprofits

    Posted on May 28, 2015 by Joe Fuld
    Lobby Visits

    Are You Going on a Lobby Visit? Read These Tips First in Order to Get the Most out of Your Visit

    Every year groups come to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar.

    Bottom line if you want to make lobby visit count, you need to think ahead and have a real plan.

  • Announcing Your Campaign Digitally

    Posted on April 23, 2015 by Lizzie Kendrick
    campaign digitally

    Having a Strong Digital Presence Is a Vital Campaign Strategy

    Announcing  your campaign digital is an important step for any campaign. Jeb Bush’s recent announcement that he will “actively explore the possibility of running for President” was certainly not the first time a candidate has announced they are running (or almost running) digitally, but it brings up a few key points to be taken into consideration. 

  • Digital Advocacy Webinar Series

    Posted on April 17, 2015 by The Campaign Workshop
    Digital Advocacy Webinar

    The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

    We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

    This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

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