Posted on October 06, 2016 by Shelley Rees
How to Use Social Media for Get Out the Vote
Posted on January 19, 2016 by Joe Fuld
Digital Political Advertising Plans Are a Must for 2016
As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.
Posted on November 23, 2015 by Sophie Thurber
Putting a List-Matched Digital Strategy to Work for You
Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.
Posted on November 12, 2015 by Joe Fuld
What is voter file 2.0?
A little over a month ago, the DNC, Voter File Co-Op and TargetSmart unveiled Voter File 2.0, as reported in Ad Age. I see this as a major step forward in the Democratic world of data and media integration and I believe that this will help to make things easier for campaigns, progressive groups and consultants alike.
Posted on October 08, 2015 by Lizzie Kendrick
So, you’re ready to run for office and launch your digital campaign!
You’ve thought of everything: staff, office space, volunteers, fundraising, and more. But have you given your digital campaign much thought? Here are some things to keep in mind when jump-starting your digital campaign.
Posted on September 17, 2015 by Joe Fuld
Get The Most Out Of Your Digital Campaigns
I did my first digital campaign in 2003 for the League of Conservation Voters in Colorado. We created a pretty rudimentary animated flash ad of gas spewing out of a car driven by Pete Coors. It got some good engagement and was pretty cheap to make, but this world has changed a lot in ten years - yet in some respects we are still having the same discussion with clients to justify the benefits and needs to spend real money online.
Posted on July 15, 2015 by Joe Fuld
Your Non-Profit Web Presence and Learning from Big Think Tanks
CAP, Urban Institute, the Economic Policy Institute, and others are well-respected organizations that have a lot of authority with the press and on the web. We can learn a lot from big think tanks when it comes to your non-profit web presence.
Posted on May 28, 2015 by Joe Fuld
Are You Going on a Lobby Visit? Read These Tips First in Order to Get the Most out of Your Visit
Every year groups come to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar.
Bottom line if you want to make lobby visit count, you need to think ahead and have a real plan.
Posted on April 23, 2015 by Lizzie Kendrick
Having a Strong Digital Presence Is a Vital Campaign Strategy
Announcing your campaign digital is an important step for any campaign. Jeb Bush’s recent announcement that he will “actively explore the possibility of running for President” was certainly not the first time a candidate has announced they are running (or almost running) digitally, but it brings up a few key points to be taken into consideration.Posted on April 17, 2015 by The Campaign Workshop
The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction
We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.
This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.