YouTube Brand Lift

Youtube Brand Lift Study Tool for Your Advocacy Campaign

by The Campaign Workshop

Today, we’ll talk about a little-known but very powerful tool for advocacy campaigns - the Youtube Brand Lift Study. Standard metrics such as views and clicks are great ways to track how many people have viewed and interacted with your video ads online.

content calendar digital tool

Content Calendars Can Help Win Your Campaign

by The Campaign Workshop

You have created your social media strategy, developed content around your campaign’s message, and you are ready to unleash all your hard work onto social media. Creating content is only half the battle; organizing and scheduling your content is another and imperative ball game.