• Field Strategies for Campaign Success During COVID-19 And Beyond

    Jan 11, 2021 by Joe Fuld

    Man with a mask in a tan coat speaking with his guy friend in a black leather jacket.

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other political tactics. 

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  • Ultimate Guide to Get Out the Vote for Political and Advocacy Campaigns

    Oct 15, 2020 by Sarah Duska

    "Vote here" sign hanging outside

    Get out the vote (better known as GOTV) is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, advocacy campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote.

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  • Vote by Mail FAQs

    Oct 11, 2020 by Shelley Rees

    Woman looking at mail in ballot by a mail box

    What, Why, Who, When and How to Vote by Mail 

    A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.  

    What does it mean to vote by mail?

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  • Voter Turnout Strategies

    Oct 01, 2020 by Shelley Rees

    letters in the word vote hanging off a clothesline

    How to Prepare for Election Day with Voter Turnout

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  • GOTV Script Writing

    Aug 10, 2020 by Martín Diego Garcia

    typewriter with a green phone on the right and paper and pencil on the left

    Helpful Tips for Writing a GOTV Script for Canvassing and Phone Banking

    Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote. First, answer these basic questions to make sure your GOTV efforts are effective before writing your GOTV script:

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  • Early and Absentee Voting Strategies for Membership Organizations

    Apr 27, 2020 by Joe Fuld

    Absentee ballot in envelope

    Learn How Early and Absentee Voting Strategies Can Help Your Membership Organization

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  • Facebook Live for Your Political Campaign

    Oct 28, 2019 by Joe Fuld and Shelley Rees

    Set up for Facebook Live. An iPhone on a tripod on top of a desk.

    Smart Political Campaigns Should Harness Facebook Live

    There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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  • On Your Mark, Get Set, Digital GOTV

    Oct 21, 2019 by Joe Fuld and Claire Regan

    Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

    How to Win the Game of Digital GOTV

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  • In-House GOTV Direct Mail Ideas for Any Political Campaign

    Oct 17, 2019 by Joe Fuld and Elena Veatch

    Black mail box open with mail stack showing

    Cost-Effective Mail Tactics for a Winning GOTV Strategy

    There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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  • 7 Questions on GOTV with Political Scientist Donald Green

    Oct 14, 2019 by Elena Veatch

    GOTV Questions

    Donald Green Shares the Latest Insights on Building Effective GOTV Programs 

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  • 5 Best GOTV Campaign Theme Songs

    Nov 05, 2018

    Family singing and playing various instruments in a living room wearing sunglasses.

    Get Your Groove on with These GOTV Campaign Theme Songs

    GOTV! We are officially in the last 30 days of the 2018 election cycle. It's time to knuckle up and carry your campaign over the finish line. I wrote earlier about the best songs for a mental break, but now is the time to power through! Time is rapidly passing and it is now or never to increase voter turnout. This list will channel whatever ounce of energy you have left by providing a soundtrack as we get over this last hump. Here are 5 songs to get you through GOTV.

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  • GOTV: Why You Need to Reduce Voter Roll-Off !

    Oct 22, 2018 by Joe Fuld

    Reducing voter roll-off can help you win your race. Stand out like this star!

    Reducing voter roll-off will make the difference for your GOTV campaign strategy

    In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!  

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