• Field Strategies for Campaign Success During COVID-19 And Beyond

    Jan 11, 2021 by Joe Fuld (he/him)

    Man with a mask in a tan coat speaking - Field Strategies

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other political tactics. 

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  • Get Out the Vote for Political and Voter Turnout Campaigns

    Oct 15, 2020

    "Vote here" sign hanging outside

    Get out the vote, better known as GOTV is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, voter turnout campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote.

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  • Vote by Mail FAQs

    Oct 11, 2020

    Woman looking at mail in ballot by a mail box - Vote by mail

    Vote by Mail - What, Why, Who, When and How

    A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.  

    What does it mean to vote by mail?

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  • GOTV: Get Out The Vote - Voter Turnout Strategies

    Oct 01, 2020 by The Campaign Workshop

    GOTV - Get Out The Vote letters in the word vote hanging off a clothesline

    GOTV:  Get Out The Vote - Voter Turnout Strategies 

    Get Out the Vote (GOTV) or Voter turnout, describes a campaign strategy for candidates or organizations to get eligible voters to head to the polls or return their ballots by Election Day,  GOTV is an essential part of any campaign strategy and can make the difference between winning and losing an election. There are a variety of ways to improve voter turnout, including  canvassing, campaign mail, digital ads, TV, radio buys, phone and text banking. Learn our tips for Get Out The Vote -

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  • Early Voting: What Do Campaigns Need to Know?

    Sep 24, 2020 by Ben Holse (he/him)

    Early Voting- Girl holding up VOTE in letters and smiling at the camera

    Answering Your FAQs about Early Voting in 2020

    Due to the ongoing pandemic, we’ve seen a lot of talk recently about early voting in 2020. But early and absentee voting can be very, very different depending on where you live. While there are states that continue to limit absentee voting, early voting, or both, the trend across the country in recent years has been to make it easier for voters to cast a ballot. For instance, some states like New York and Michigan opened up access to early and absentee voting for the 2020 election cycle pre-COVID-19. 

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  • GOTV Script Writing

    Aug 10, 2020 by Martín Diego Garcia (he/him)

    typewriter with a green phone paper and pencil GOTV Script

    GOTV Script Writing Is An Art - Try Our tips for Canvassing, Phone Banking & SMS

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  • Absentee Voting & Early Vote Strategies for Membership Organizations

    Apr 27, 2020 by Joe Fuld (he/him)

    Absentee voting ballot in envelope

     Absentee Voting & Early Vote To Help Your Membership Organization

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  • Facebook Live for Your Political Campaign

    Oct 28, 2019 by Joe Fuld (he/him)

    Set up for Facebook Live. An iPhone on a tripod on top of a desk.

    Smart Political Campaigns Should Harness Facebook Live

    There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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  • Digital GOTV; On Your Mark, Get Set, Get Out The Vote

    Oct 21, 2019 by Joe Fuld (he/him) and Claire Regan

    Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

    How to Win the Game of Digital GOTV

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  • GOTV Direct Mail Ideas for Any Political Campaign

    Oct 17, 2019 by Joe Fuld (he/him) and Elena Veatch

    GOTV: mail box open with mail stack showing

    Cost-Effective Mail Tactics for a Winning GOTV Strategy

    There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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  • 7 Questions on GOTV with Political Scientist Donald Green

    Oct 14, 2019 by Elena Veatch

    GOTV Questions

    Donald Green Shares the Latest Insights on Building Effective GOTV Programs 

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  • 5 Best GOTV Campaign Theme Songs

    Nov 05, 2018

    Family singing and playing various instruments in a living room wearing sunglasses.

    Get Your Groove on with These GOTV Campaign Theme Songs

    GOTV! We are officially in the last 30 days of the 2018 election cycle. It's time to knuckle up and carry your campaign over the finish line. I wrote earlier about the best songs for a mental break, but now is the time to power through! Time is rapidly passing and it is now or never to increase voter turnout. This list will channel whatever ounce of energy you have left by providing a soundtrack as we get over this last hump. Here are 5 songs to get you through GOTV.

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