GOTV

Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them.

Due to the ongoing pandemic, we’ve seen a lot of talk recently about early voting in 2020. But early and absentee voting can be very, very different depending on where you live. While there are states that continue to limit absentee voting, early voting, or both, the trend across the country in recent years has been to make it easier for voters to cast a ballot.

Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote.

Digital GOTV over the past couple of cycles has really moved into a must have for every campaign. In the past, GOTV tactics were limited to door-knocking, phone calls, and depending on the level of the campaign, maybe some TV spots. However, in the digital age, there is a whole new set of effective options that you can use to mobilize your supporters on Election Day. Whether you use mobile devices to track canvas crews, Facebook to mobilize volunteers, SMS to move core supporters to action, or IP targeting, geo-fencing and cookie targeting to reach voters; there are a ton of options for digital GOTV tactics. Below are a few ways you can utilize digital GOTV.

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.