GOTV

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

The lion’s share of your political or advocacy campaign will be spent on message development and saturation. But as Election Day looms, you’ll have to start focusing your efforts on get out the vote/ GOTV. While you should make sure to include the rest of your online platforms in your GOTV efforts, a good place to start is social media. Not surprisingly, it’s a great digital platform for social pressure. You can use social media in a few ways to encourage your target audience to vote.

As Election Day approaches, I thought it would be a good idea to share some best practices for your GOTV Plan- Get Out The Vote Plan. These are tried and true GOTV tactics —we know they work.