Social Pressure - Group of friends on the beach hanging out.
Reducing voter roll-off can help you win your race. Stand out like this star!
Digital GOTV plan A suburban community of colorful houses.

Digital GOTV Plan Why You Need One

by The Campaign Workshop

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

Sponsored listening process for 7 GOTV questions with Pandora
7 Questions with Alex Niemczewski
Get Out The Vote Tips
GOTV -  Get Out The Vote letters in the word vote hanging off a clothesline

Get Out the Vote with Social Media: Digital GOTV

The lion’s share of your political or advocacy campaign will be spent on message development and saturation. But as Election Day looms, you’ll have to start focusing your efforts on get out the vote/ GOTV. While you should make sure to include the rest of your online platforms in your GOTV efforts, a good place to start is social media. Not surprisingly, it’s a great digital platform for social pressure. You can use social media in a few ways to encourage your target audience to vote.

GOTV Plan: Get Out the Vote (GOTV) Best Practices

by The Campaign Workshop

As Election Day approaches, I thought it would be a good idea to share some best practices for your GOTV Plan- Get Out The Vote Plan. These are tried and true GOTV tactics —we know they work.


GOTV Resources Guide

by Joe Fuld (He/Him)

voter id program

How and When to Use a Voter ID Program

by Ben Holse (He/Him)

For the majority of campaigns, having a strong voter ID program will be vastly important. That’s because in many small and local elections, the election will really be won or lost by less than 1,000 votes. So making sure you are talking to exactly the right people is absolutely essential.