Independent Expenditure

Independent Expenditure Campaign Planning

Jan 30, 2023 by Phoebe Retta (she/her)

Independent Expenditure Success Starts with a Plan

Here at The Campaign Workshop, we have written a lot about independent expenditure strategy in the past, but the key takeaways never change:

1.    Know your goals.
2.    Do no harm.
3.    Don’t duplicate efforts.

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Independent Expenditure Planning Quick Tips for IEs

Jun 20, 2019 by Martín Diego Garcia (he/him)

Independent Expenditure: Avoid Common Mistakes and Make Smart Choices When Planning a Successful IE

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.

Fill the Gaps

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Creative Mediums for Your Independent Expenditure Campaign

Jun 13, 2019 by The Campaign Workshop

Go Outside the 300x250 Box with your Independent Expenditure Campaign

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Video Buying Options for Independent Expenditure Campaigns

Jun 10, 2019

Understanding the Different Terms and Tactics for Incorporating Video Into Your Independent Expenditure Campaign

It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.

Connected Television

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Independent Expenditure FAQs

Jun 06, 2019 by Claire Regan

What Is an Independent Expenditure? (And Six Other Independent Expenditure FAQs Answered)

While we’ve given tips on how to run independent expenditure campaigns in the past, we wanted to answer some basic independent expenditure frequently asked questions (FAQs). From simply defining what an independent expenditure is to discussing contribution limits, this article aims to provide background and clarity on IEs and how they work.

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Independent Expenditure Mail Vs. Campaign Mail.

Jun 03, 2019 by Ben Holse (he/him)

Independent Expenditure Mail & Candidate Mail - Learn the Difference

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What Is an IE Spending on Digital? Independent Expenditure Research

May 30, 2019 by Sophie Thurber (she/her)

IEs Have Gone Digital- Find out the details 

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To Parody or Not to Parody: Direct Mail IE Edition

May 27, 2019

Tips for Using Parody in Your IE Direct Mail

When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

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Independent Expenditure Campaigns: Digital Targeting & Messaging

May 16, 2019

Independent Expenditure Campaign Tips for Digital Targeting & Messaging.

Independent expenditure campaigns play a unique role in elections.  Independent campaigns fill gaps campaigns have. These gaps are caused by resources being directed elsewhere. Independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.

Targeting

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Independent expenditure Campaigns: What Can and Can’t They Use?

May 09, 2019 by Ben Holse (he/him)

How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

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