May 30, 2019
Unlike TV or radio, digital IE spending doesn’t come with an easy competitive report to help you track who is spending what and where. It’s a bummer, I know. That said, in their efforts to stave off regulation, oversight, and additional congressional inquiries (or maybe I’m too cynical and it’s actually out of the kindness of their democracy-loving hearts), many of the large platforms have started to provide real-time databases for political advertising. To find out what an IE is spending, it will certainly help to know the name of the committee (especially if you’re working in a cluttered independent expenditure field), but there’s a fair amount of flexibility in the search terms, so you should be able to find what you’re looking for using related keywords (think: the candidate’s name).