Political Campaign

How to Craft a Fitting Campaign Slogan

Jan 23, 2023 by Kata Grosman Fernandez (she/her)

Why You Should Care about Your Campaign Slogan- And How to Make a Good One

What are campaign slogans, and do you really need one? Below you will find everything you need to know about slogans and how to write one that will motivate people to vote for you. Since a campaign slogan is all about whittling down your campaign message to a tiny slice, if you haven’t done so already, check out our blog on using the seven c’s method to develop your message.

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Did My Program Work?: Try These Tips for Program Evaluation

Nov 21, 2022 by Joe Fuld (he/him)

Program Evaluation- Don't Skip It!

It is time to look at program evaluation for 2022 and planning for 2023. Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step to future success. Win or lose, understanding what worked and what did not is important, and it can be the beginning of real future improvements.

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Political Yard Signs: All You Need to Know About Campaign Signs

Oct 10, 2022 by The Campaign Workshop

Political Yard Signs- The Pros & Cons of Campaign Signs

Political yards signs are everywhere during elections—and we all like them as much as the next political junkie, but very early on we were taught that POLITICAL YARD SIGNS DON’T VOTE. We have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent, you will lose. Reality check: it has been our experience that this is absolutely not true.

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Campaign Job Descriptions: Winning campaign Team = Clear Campaign Roles

May 30, 2022 by Phoebe Retta (she/her)

Campaign Job Descriptions To Build My Campaign Team.

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Opposition Research, or How Knowledge is Power

May 09, 2022 by Kata Grosman Fernandez (she/her)

Why Opposition Research Should Be on Your Campaign "To-Do" List

Can I do my own opposition research?

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Crypto for Political Campaigns and NFTs for Fundraising

Apr 11, 2022 by Joe Fuld (he/him)

Crypto for Political Campaigns and NFTs: Should My Campaign Accept Cryptocurrency or NFTs?

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Political Endorsements: What’s Your Strategy?

Aug 02, 2021 by Joe Fuld (he/him)

Own a Strategy to Make Your Political Endorsements Count

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

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How to Run a Political Campaign - Top Five Tips

Jun 21, 2021 by Ben Holse (he/him)

How to Run a Political Campaign: What You Need to Know

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Young Voters Matter: TCW Young Voter Turnout Guide

Jan 25, 2021 by Daniel Lam

Young voters have some interesting and important habits that your campaign needs to know about.

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Political Communication Strategy - Don't Skimp on Speechwriting

Dec 21, 2020 by Elena Veatch

A Political Communication Strategy Needs Good Speechwriting

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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Political Advertising Mediums - Pros and Cons

Dec 03, 2020

Political Advertising: Choose The Right Medium for Your Campaign

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Campaign Message Development: Use the Seven Cs

Nov 23, 2020 by Joe Fuld (he/him)

Campaign Message: Make a Winning Contrast - Use the Seven Cs

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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