Political Campaign

Political Endorsements: What’s Your Strategy?

Aug 02, 2021 by Joe Fuld

Own a Strategy to Make Your Political Endorsements Count 

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

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How to Run a Political Campaign - Top Five Tips

Jun 21, 2021 by Ben Holse

How to Run a Political Campaign: What You Need to Know

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Young Voters Matter: TCW Young Voter Turnout Guide

Jan 25, 2021 by Daniel Lam

Young voters have some interesting and important habits that your campaign needs to know about.

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Political Communication Strategy - Don't Skimp on Speechwriting

Dec 21, 2020 by Elena Veatch

A Political Communication Strategy Needs Good Speechwriting 

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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Political Advertising Mediums - Pros and Cons

Dec 03, 2020

Political Advertising:  Choose The Right Medium for Your Campaign

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Campaign Message Development: Use the Seven Cs

Nov 23, 2020 by Joe Fuld

Campaign Message: Make a Winning Contrast - Use the Seven Cs 

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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Political Campaign Strategy: Read these books to get a strategic edge

Nov 19, 2020 by Elena Veatch

Political Campaign Strategy: Read Up!

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After the Election Checklist

Nov 02, 2020 by Elena Veatch

It’s the Day After the Election. Now What?

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang started. 

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Deep Canvassing in a Pandemic: A Complete Guide

Oct 08, 2020 by Eric Fischer

How to safely use deep canvassing to persuade voters

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How to Guide: Campaign Logos

Oct 05, 2020 by Martín Diego Garcia

A Guide to Building a Clear and Simple Campaign Logo

Mixing Text with Visuals 

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Wacky Ways to Make Presidential Election Predictions

Oct 02, 2020 by Joe Fuld

Presidential Election Predictions Can Be Made in Pretty Weird Ways

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