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Political Campaign

Political Campaign

  • TCW's Guide to Young Voters

    Jan 25, 2021 by Daniel Lam

    Group of diverse, young voters

    Young voters have some interesting and important habits that your campaign needs to know about.

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  • How Does Speechwriting Fit into My Political Communication Strategy?

    Dec 21, 2020 by Elena Veatch

    podium with 2 microphones, background of american flag

    Every Political Communication Strategy Needs a Speechwriting Plan 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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  • Make Your Member Communication Count

    Dec 14, 2020 by Elena Veatch

    lots of white chat bubbles

    Tips to Amp up Your Member Communication Strategy

    For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them. 

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  • Political Advertising Mediums and Their Pros and Cons

    Dec 03, 2020 by Shelley Rees

    birds eye view of a table with people using their technology

    Choose the Right Political Advertising for Your Campaign

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  • Campaign Message Development: Make a Message Using the Seven Cs Method

    Nov 23, 2020 by Joe Fuld

    Pirate-style ship out in the ocean

    How to Make a Winning Campaign Message Contrast - Use the Seven Cs Method

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign messaging with a method I have never forgotten.

    They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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  • Five Books to Shape Your Political Campaign Strategy

    Nov 19, 2020 by Elena Veatch

    row of old books

    Inform Your Political Campaign Strategy—Read Up!

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  • Checklist for After the Election

    Nov 02, 2020 by Elena Veatch

    election day on a calendar

    It’s the Day After the Election. Now What?

    It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang started. 

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  • Election Stress: How Can You Deal Election Week Stress?

    Oct 29, 2020 by Joe Fuld

    Stressed woman with laptop

    Election Stress Is Real, What Can You Do About It?

    As someone who has been in the world of elections for 30 years, election stress has been a constant in my life and those around me. But this year it is even more  stressful - https://www.apa.org/news/press/releases/stress/2020/sia-mental-health-crisis.pdf

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  • Deep Canvassing in a Pandemic: A Complete Guide

    Oct 08, 2020 by Eric Fischer

    Two women chatting in park with masks on

    How to safely use deep canvassing to persuade voters

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  • How to Guide: Campaign Logos

    Oct 05, 2020 by Martín Diego Garcia

    Colored pencils vertical, on dark turquoise background

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals 

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  • Wacky Ways to Make Presidential Election Predictions

    Oct 02, 2020 by Joe Fuld

    Monkey and kids wearing tin foil hats and 3D movie glasses with radio and notepad

    Presidential Election Predictions Can Be Made in Pretty Weird Ways

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  • Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

    Sep 30, 2020 by Joe Fuld

    Crystal ball sitting on a map

    Making Sense of Presidential Election Predictions for 2020 

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