Political Campaign

TCW's Guide to Young Voters

Jan 25, 2021 by Daniel Lam

Young voters have some interesting and important habits that your campaign needs to know about.

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How Does Speechwriting Fit into My Political Communication Strategy?

Dec 21, 2020 by Elena Veatch

Every Political Communication Strategy Needs a Speechwriting Plan

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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Make Your Member Communication Count

Dec 14, 2020 by Elena Veatch

Tips to Amp up Your Member Communication Strategy

For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.

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Political Advertising Mediums and Their Pros and Cons

Dec 03, 2020 by Shelley Rees

Choose the Right Political Advertising for Your Campaign

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Campaign Message Development: Make a Message Using the Seven Cs Method

Nov 23, 2020 by Joe Fuld

How to Make a Winning Campaign Message Contrast - Use the Seven Cs Method

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign messaging with a method I have never forgotten.

They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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Five Books to Shape Your Political Campaign Strategy

Nov 19, 2020 by Elena Veatch

Inform Your Political Campaign Strategy—Read Up!

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Checklist for After the Election

Nov 02, 2020 by Elena Veatch

It’s the Day After the Election. Now What?

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang started.

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Election Stress: How Can You Deal Election Week Stress?

Oct 29, 2020 by Joe Fuld

Election Stress Is Real, What Can You Do About It?

As someone who has been in the world of elections for 30 years, election stress has been a constant in my life and those around me. But this year it is even more stressful - https://www.apa.org/news/press/releases/stress/2020/sia-mental-health-crisis.pdf

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Deep Canvassing in a Pandemic: A Complete Guide

Oct 08, 2020 by Eric Fischer

How to safely use deep canvassing to persuade voters

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How to Guide: Campaign Logos

Oct 05, 2020 by Martín Diego Garcia

A Guide to Building a Clear and Simple Campaign Logo

Mixing Text with Visuals

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Wacky Ways to Make Presidential Election Predictions

Oct 02, 2020 by Joe Fuld

Presidential Election Predictions Can Be Made in Pretty Weird Ways

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Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

Sep 30, 2020 by Joe Fuld

Making Sense of Presidential Election Predictions for 2020

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