Political Campaign

How to Craft a Fitting Campaign Slogan

Jun 06, 2022 by Kata Grosman Fernandez (she/her)

Why You Should Care about Your Campaign Slogan- And How to Make a Good One

What are campaign slogans, and do you really need one? Below you will find everything you need to know about slogans and how to write one that will motivate people to vote for you. Since a campaign slogan is all about whittling down your campaign message to a tiny slice, if you haven’t done so already, check out our blog on using the seven c’s method to develop your message.

Campaign Job Descriptions: Winning campaign Team = Clear Campaign Roles

May 30, 2022 by Phoebe Retta (she/her)

close up of someone writing out a campaign job application

Campaign Job Descriptions To Build My Campaign Team.

Opposition Research, or How Knowledge is Power

May 09, 2022 by Kata Grosman Fernandez (she/her)

Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up

Why Opposition Research Should Be on Your Campaign "To-Do" List

Can I do my own opposition research?

Crypto for Political Campaigns and NFTs for Fundraising

Apr 11, 2022 by Joe Fuld (he/him)

Should My Political Campaign Accept Cryptocurrency or NFTs?

Did My Program Work?: Try These Tips for Program Evaluation

Dec 13, 2021 by Joe Fuld (he/him)

Program Evaluation- Don't Skip It!

Political Endorsements: What’s Your Strategy?

Aug 02, 2021 by Joe Fuld (he/him)

Own a Strategy to Make Your Political Endorsements Count

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

How to Run a Political Campaign - Top Five Tips

Jun 21, 2021 by Ben Holse (he/him)

How to Run a Political Campaign: What You Need to Know

Young Voters Matter: TCW Young Voter Turnout Guide

Jan 25, 2021 by Daniel Lam

Young voters have some interesting and important habits that your campaign needs to know about.

Political Communication Strategy - Don't Skimp on Speechwriting

Dec 21, 2020 by Elena Veatch

Political Communications: podium with 2 microphones, background of american flag

A Political Communication Strategy Needs Good Speechwriting

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

Political Advertising Mediums - Pros and Cons

Dec 03, 2020

birds eye view of a table with people using their technology

Political Advertising: Choose The Right Medium for Your Campaign

Campaign Message Development: Use the Seven Cs

Nov 23, 2020 by Joe Fuld (he/him)

Campaign Message: Make a Winning Contrast - Use the Seven Cs

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.