campaign slogans

How to Craft a Campaign Slogan

by The Campaign Workshop

What are campaign slogans, and do you really need one? Read more to find everything you need to know about a campaign slogan and how to write one that will motivate people to vote for you.

Program Evaluation

Did My Program Work? Try These Tips for Program Evaluation

by Joe Fuld (He/Him)

It is time to look at program evaluation for 2022 and planning for 2023. Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step to future success.

Image of a political yard sign in front of someones yard

Political Yard Signs: All You Need to Know About Campaign Signs

by The Campaign Workshop

Political yards signs are everywhere during elections—and we all like them as much as the next political junkie, but very early on we were taught that POLITICAL YARD SIGNS DON’T VOTE. We have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent, you will lose. Reality check: it has been our experience that this is absolutely not true.

close up of someone writing out  a campaign job application

Campaign Job Descriptions: Winning campaign Team = Clear Campaign Roles

by Phoebe Retta (She/Her)

Once you’ve decided to run for office, one of the first things you’ll have to do is think about campaign structure. Define your campaign roles— paid and unpaid— and write out campaign job descriptions that will help you build a winning campaign team.

Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up

Opposition Research, or How Knowledge is Power

by The Campaign Workshop

You may think opposition research is really only something Independent Expenditures need, but that isn’t the case. Opposition research can serve a purpose on every type of campaign. Although Google searches can provide some insight to an opponent’s background and any news coverage, there are entire political consulting firms that specialize in opposition work.

crypto for political campaigns

Crypto for Political Campaigns and NFTs for Fundraising

by Joe Fuld (He/Him)

Is crypto for political campaigns something my campaign should spend time on? For most campaigns, the answer is no. Few folks understand crypto but there is pressure in the world of campaigning when it comes to crypto and NFTs. My focus on NFTs and crypto has mainly been on the non-profit space (501c3s and 501c4s). I think in those instances there are clearer lines on how nonprofits can benefit from them. There are real incentives for donors to donate crypto to 501c3s. You can learn more about that here.

Political endorsements

Political Endorsements: What’s Your Strategy?

by Joe Fuld (He/Him)

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

TCW top campaign strategy tips

How to Run a Political Campaign - Top Five Tips

by Ben Holse (He/Him)

Learning how to run a political campaign for the first time can be tough. Sure, there are some great resources online (such as the TCW blog!) that can provide insight. There are also tons of great trainings that can teach you the basic dos and don’ts and if you’re interested in learning how to run a political campaign, we strongly encourage you to attend one.

Group of diverse, young voters

Young Voters Matter: TCW Young Voter Turnout Guide

by The Campaign Workshop

If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before.

Political Communications: podium with 2 microphones, background of american flag

Political Communication Strategy - Don't Skimp on Speechwriting

by Elena Veatch

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

birds eye view of a table with people using their technology

Political Advertising Mediums - Pros and Cons

Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget.

row of old books

Political Campaign Strategy: Read these books to get a strategic edge

by Elena Veatch

To build an effective political campaign strategy, you need to understand the landscape your campaign is operating in. While talking to voters is always going to be the best way to get to know the issues that drive your community (and the larger American electorate), books are another great resource to inform your approach to politics.