• Grow Your Email List For Political Campaigns

    Sep 14, 2020 by Shelley Rees

    ipad with email logo on screen on chalkboard with envelopes - Grow you email list

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there? 

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  • Opposition Research and Self Research: Contrast Wins Your Campaign

    Sep 07, 2020 by Joe Fuld

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    Opposition Research and Self Research For  Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google. 

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  • Women Running for Office: A How-To Guide

    Sep 03, 2020 by The Campaign Workshop

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    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities. 

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  • Political Campaign Jobs Are Hard to Find

    Aug 03, 2020 by The Campaign Workshop

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    Political Campaign Jobs: Find a Campaign Job With Our Tips   

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  • Campaign Endorsements; Turn Support Into a Victory at the Polls

    Jul 20, 2020 by Shelley Rees

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    Campaign Endorsements Are Critical to a Win

    Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements.

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  • 7 Questions with Campaign Manager Keith Rosendahl

    Jul 15, 2020 by Mariana Boully Perez

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    Being A Campaign Manager in the Time of COVID-19

    Keith Rosendahl is the past campaign manager for Henry Cuellar for re-election as Congressmen for the 28th Congressional District in Texas. We asked Keith some questions about how COVID-19 has changed the way campaigns run, especially in the lead up to the 2020 election.

    1. How has your experience being a campaign manager prepared you for campaigning during a pandemic?

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  • Campaign Job Descriptions: Winning campaign Team= Clear Campaign Roles

    Jul 02, 2020 by Claire Regan

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    Campaign Job Descriptions To Build My Campaign Team.

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  • Political Candidate Assessment: Am I Ready to Run?

    Jun 25, 2020 by Joe Fuld

    People in suits in runner's position

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for a political candidate deciding to run for office. Here’s a self-assessment guide that’s a follow up to our e-book Are You Ready to Run for Office? and can help potential first-time candidates make a thoughtful decision.

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  • Down-Ballot Campaign Political Campaign Strategies

    Jun 04, 2020 by Joe Fuld

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    Down-Ballot Campaign - Five Tips to Win!

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  • Tully Message Box: Use It For Your Political Campaign

    May 07, 2020 by Joe Fuld

    Tully message box people with colorful message bubbles

    Tully Message Box: The Foundation of a Winning Political Campaign

    The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications. 

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  • Political Campaigns and Coronavirus

    Mar 24, 2020 by Joe Fuld

    Political Campaigns and Coronavirus

    Political Campaign and Coronavirus: How To Manage Both.

    Political Campaign and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.  We've written this guide to help you manage your political campaigns response to Covid-19. Coronavirus is impacting large and small political campaigns.

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  • Political Communications Guide

    Mar 05, 2020 by Joe Fuld

    Cartoon protesters holding signs political-communications

    Political Communications: Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways. 

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