Political Campaign

Political Candidate Assessment: Am I Ready to Run?

Jun 25, 2020 by Joe Fuld (he/him)

Becoming a Political Candidate Is No Small Undertaking

Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for a political candidate deciding to run for office. Here’s a self-assessment guide that’s a follow up to our e-book Are You Ready to Run for Office? and can help potential first-time candidates make a thoughtful decision.

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Down-Ballot Campaign Political Campaign Strategies

Jun 04, 2020 by Joe Fuld (he/him)

Down-Ballot Campaign - Five Tips to Win!

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Tully Message Box: Use It For Your Political Campaign

May 07, 2020 by Joe Fuld (he/him)

Tully Message Box: The Foundation of a Winning Political Campaign

The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications.

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Political Campaigns and Coronavirus

Mar 24, 2020 by Joe Fuld (he/him)

Political Campaign and Coronavirus: How To Manage Both.

Political Campaign and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics. We've written this guide to help you manage your political campaigns response to Covid-19. Coronavirus is impacting large and small political campaigns.

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Political Communications Guide

Mar 05, 2020 by Joe Fuld (he/him)

Political Communications: Make Your Point and Keep It Brief

Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it. We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways.

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The Future of Political Campaign Ads

Feb 03, 2020

Political Campaign Ads - What does the future look like?

While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020.

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Hiring a Political Direct Mail Firm : Everything You Want to Know...

Jan 27, 2020 by Martín Diego Garcia (he/him) and Joe Fuld (he/him)

Hiring a Political Direct Mail Firm: 10 Questions You Should Not Be Afraid to Ask.

At The Campaign Workshop, we encourage and work to keep an open dialogue with our clients. When hiring a Democratic direct mail firm (or any political direct mail firms for that matter), there are a number of important questions that you should be asking during the hiring process. Here are our top 10 questions to ask when hiring a direct mail firm for your political mailers:

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Political Campaign Advertising for a Tight Budget

Jan 06, 2020

How to Stretch Your Political Campaign Advertising Dollars

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What TV Show Should I Watch to Turnoff the News (for a Little While?)

Nov 28, 2019

If You’re Stressed about Politics or the Holidays, Why Not Try A TV Show?

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Non-Political Podcast Suggestions for Post-Election Entertainment

Nov 25, 2019

Take Your Mind Off Politics With These Podcast Recommendations

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Political Campaign: Engaging Creative for Your Campaign Ads

Sep 05, 2019

Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

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Which Political Campaign Should You Hop on this Election Cycle?

Aug 26, 2019 by Claire Regan

Five Tips on Joining the Political Campaign that’s Right for You

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