Political Direct Mail

We find it disheartening that as Democratic political direct mail consultants, the mail we see is often very undemocratic and lacks any direct response engagement tactics. Whether for politics or advocacy, it’s difficult to get real engagement from voters or constituents if you never  engage them. Political mail has traditionally been a one-way conversation With our political climate and media-saturated landscape, fostering engagement makes a ton of sense and is an overall good strategy. Here are some direct response tips on increasing voter engagement in your campaigns, fostering 2-way communication tactics/sign-ups, and making real democratic direct mail.

Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers.

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

Political direct mail What does it cost? How can I do it for less? This is a question that is often asked but the answer is not always as clear as it should be. To answer the question, think about political direct mail cost drivers: printing, mailing and postage costs are the major driving factors when it comes to campaign mail costs. 

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season.

National Change of Address, NCOA, is a required process for all bulk mailing lists to qualify for bulk rates according to the USPS. NCOA checks the names on your mailing list against a current database of 160 million names and addresses maintained by the USPS.This process is actually of benefit to all especially your campaign.