Ganging Considerations for Direct Mail

Gang Printing for Your Direct Mail Budget

by Sophie Thurber (She/Her)

Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers.

Political direct mail - woman looking at document

Political Direct Mail Examples - How To Evaluate Campaign Mail

by Sophie Thurber (She/Her)

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

Political direct mail costs
Political direct mail:7 clocks showing different times on a shelf in front of yellow backdrop.

Political Direct Mail: An Edit Too Far?

by Elena Veatch

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

direct mail
size matter
political direct mail and marketing campaigns

More Innovative Political Direct Mail and Marketing Campaigns

by The Campaign Workshop

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

USPS Streamlining
Political Direct Mail and Election Mail Contingency Plan

Political Direct Mail and Election Mail Contingency Plan

by The Campaign Workshop

On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season.

pallets in a warehouse

A Win, Win, Win with NCOA

National Change of Address, NCOA, is a required process for all bulk mailing lists to qualify for bulk rates according to the USPS. NCOA checks the names on your mailing list against a current database of 160 million names and addresses maintained by the USPS.This process is actually of benefit to all especially your campaign.

usps trucks

What USPS Mail Form is Right for You?

The USPS can be confusing on many levels. One area where mail lingo gets confusing for people in direct mail is in dealing with the USPS mail forms.