• Gang Printing for Your Direct Mail Budget

    Sep 10, 2020 by Sophie Thurber (she/her)

    Ganging Considerations for Direct Mail

    Gang Printing for Your Direct Mail Budget win!

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  • Political Direct Mail Examples - How To Evaluate Campaign Mail

    Feb 20, 2020 by Claire Regan and Sophie Thurber (she/her)

    Political direct mail - woman looking at document

    Political Direct Mail Examples: 7 Questions to Ask Reviewing Mail Samples

    Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign. 

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  • Political Direct Mail - What Do Campaign Mailers Cost?

    Sep 26, 2019 by The Campaign Workshop

    Political direct mail costs

    Political Direct Mail Cost: Am I Getting a Good Deal On Campaign Mailers?

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  • Political Direct Mail: An Edit Too Far?

    Jun 24, 2019 by Elena Veatch

    Political direct mail:7 clocks showing different times on a shelf in front of yellow backdrop.

    Political Direct Mail:  Keep It On Point and On Time

    Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.
     

    Below are some tips for making the editing process as smooth as possible on both ends, so that your direct mail can remain on point and on time.

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  • Don’t Let Proofing Errors Derail Your Direct Mail

    Apr 09, 2018 by The Campaign Workshop

    direct mail

    Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate

    Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing. 

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  • Political Direct Mail Part 2: Size Matters

    Jun 30, 2016

    size matter

    When it comes to political direct mail...size matters

    With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • Production Youtility

    Nov 26, 2015

    production

    Production Youtility

    I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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  • USPS Streamlining

    Oct 26, 2015

    USPS Streamlining

    How is the USPS Streamlining?

    The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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  • Political Direct Mail and Election Mail Contingency Plan

    Sep 03, 2015 by The Campaign Workshop

    Political Direct Mail and Election Mail Contingency Plan

    Make Sure You Have a Back-up Plan for Your Election Direct Mail

    On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season. But realistically, it could happen, and we’re all wondering: what we would do if it did? How would your political direct mail or even election mail, like ballots or voter guides, get out on time if all systems were down?

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  • A Win, Win, Win with NCOA

    Aug 06, 2015

    NCOA

    Learn how NCOA can help you save time and money

    National Change of Address, NCOA, is a required process for all bulk mailing lists to qualify for bulk rates according to the USPS.

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  • What USPS Mail Form is Right for You?

    Jul 28, 2015

    Mail Form

    What USPS Mail Form Do You Need to Get Your Direct Mail Out?

    The USPS can be confusing on many levels. One area where mail lingo gets confusing for people in direct mail is in dealing with the USPS mail forms.

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