Advertising Campaign Strategy

QR Codes for Politics: Should I Use QR Codes for Politics and Advocacy?

Jan 31, 2022 by Joe Fuld (he/him)

QR Codes for Politics and Advocacy: Will They Work for my Campaign?

Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.

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Political Campaign Ads: How to Get the Most Out of Digital Advertising

Mar 09, 2020 by The Campaign Workshop

Political Campaign Ads: Tips To Get More From Your Advertising Spend

Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

Social Media

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Political Advertising Mediums

Jun 18, 2015 by Ben Holse (he/him)

The Pros and Cons of Political Advertising Mediums

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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