• Measuring the Success of Your Digital Advocacy Campaign

    Jun 11, 2020 by Claire Regan

    Magnifying glass over numbers

    Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals.

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  • Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld

    Overhead view of crowd marching in street

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

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  • Make Your Non-Profit Print Ad Pop

    Dec 23, 2019 by Ben Holse and Shelley Rees

    Rainbow slinky on a pink backdrop

    Best Practices for a Non-Profit Print Ad

    Whether it’s for Coca-Cola, AARP, or your local 4-H club, the goal of a print ad remains largely the same: get the reader to take an action. That action could be buying more pop, calling Congress, or raising a prize pig. To make that happen, you need to catch people’s attention and then clearly and concisely tell them what you want them to do. A print ad can be expensive, so make sure you’re getting your money’s worth. Below are a few of the best-practices we have used to create advocacy print ads for clients that make an impact. 

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  • Emotion Makes a Difference in Advocacy Advertising

    Sep 21, 2017 by Elena Veatch

    advocacy advertising

    Why Emotion Beats Reason in Advocacy Advertising

    Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

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  • Advocacy Message: Know Your Advocacy Campaign Goals

    Feb 06, 2017 by Joe Fuld

    advocacy message

    What Is an Advocacy Message and How Do I Get One?

    So, what is an advocacy message? Well, an advocacy message is a core statement that you would use to define your advocacy mission to the public.

    An advocacy campaign message is critical to ensuring folks understand what you are about and what you want to accomplish. Crafting an advocacy message is something that takes a lot of time, so you want to answer some strategic questions before you define your advocacy campaign message.

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • Do Nonprofits Need Online Advocacy Campaign Consultants?

    Dec 29, 2016

    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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  • Legislative Advocacy 101

    Nov 14, 2016 by Ben Holse

    Legislative Advocacy 101

    Legislative Advocacy 101, It's Time to Take a Stand

    Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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  • More Innovative Marketing Campaigns

    Aug 13, 2015 by The Campaign Workshop

    innovative marketing campaigns

    Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

    Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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  • What Is Digital Programmatic Buying?

    Feb 23, 2015

    programmatic buying

    Programmatic Buying Helps You Find the Right People, Wherever They Are

    There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

    What does programmatic buying mean exactly? 

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