Issue Advocacy Campaign Startup Guide

Picture of a finger adding the last missing puzzle piece to a otherwise completed puzzle.

Your Issue Advocacy Campaign Startup Guide

Issue advocacy campaigns start with the best of intentions. We begin with a coalition who cares about your issue and want to make a real difference. But without a bit of campaign know-how, you will fall off track.  Here are ten common, advocacy campaign mistakes along with tips on how to avoid these errors.

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Using Geo-Fencing Technology For Advocacy

Geo-fencing technology

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

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Advocacy Message: Know Your Advocacy Campaign Goals

advocacy message

What Is an Advocacy Message and How Do I Get One?

So, what is an advocacy message? Well, an advocacy message is a core statement that you would use to define your advocacy mission to the public.

An advocacy campaign message is critical to ensuring folks understand what you are about and what you want to accomplish. Crafting an advocacy message is something that takes a lot of time, so you want to answer some strategic questions before you define your advocacy campaign message.

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Do Nonprofits Need Online Advocacy Campaign Consultants?

online advocacy

Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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Legislative Advocacy 101

Legislative Advocacy 101

Legislative Advocacy 101, It's Time to Take a Stand

Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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More Innovative Marketing Campaigns

innovative marketing campaigns

Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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How Cheap Is Digital Advocacy?

digital advertising

Digital Advocacy Advertising Is Comparatively Cheap, but an Effective Buy May Still Cost You

Per unit, digital advocacy advertising is comparatively cheap – while you may spend several hundred dollars (or more) per point on TV, your cost per thousand impressions (CPM) can be as little as a dollar or two for digital advertising. That means that digital advertising can be a fantastic way to reach out to supporters and promote your advocacy campaign when you’re working with limited dollars.

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What Is Digital Programmatic Buying?

programmatic buying

Programmatic Buying Helps You Find the Right People, Wherever They Are

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

What does programmatic buying mean exactly? 

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