Advocacy Advertising

Do Nonprofits Need Online Advocacy Campaign Consultants?

Mar 06, 2023 by Ben Holse (he/him)

Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  

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Using your Campaign Goals to Craft a Strong Advocacy Message

Feb 27, 2023 by Kata Grosman Fernandez (she/her)

But First, What is an Advocacy Message? 

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Digital Advocacy Campaign: How Do You Measure Success?

Jun 11, 2020 by Claire Regan

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals.

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Make Your Non-Profit Print Ad Pop

Dec 23, 2019 by Ben Holse (he/him)

Best Practices for a Non-Profit Print Ad

Whether it’s for Coca-Cola, AARP, or your local 4-H club, the goal of a print ad remains largely the same: get the reader to take an action. That action could be buying more pop, calling Congress, or raising a prize pig. To make that happen, you need to catch people’s attention and then clearly and concisely tell them what you want them to do. A print ad can be expensive, so make sure you’re getting your money’s worth. Below are a few of the best-practices we have used to create advocacy print ads for clients that make an impact. 

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Emotion Makes a Difference in Advocacy Advertising

Sep 21, 2017 by Elena Veatch

Why Emotion Beats Reason in Advocacy Advertising

Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

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Digital Advocacy: Advertising Campaign Goal Setting Part II

Jan 30, 2017 by Sophie Thurber (she/her)

Digital Advocacy Advertising: Making the Most of My Campaign.

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Legislative Advocacy 101

Nov 14, 2016 by Ben Holse (he/him)

Legislative Advocacy 101, It's Time to Take a Stand

Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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More Innovative Marketing Campaigns

Aug 13, 2015 by The Campaign Workshop

Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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What Is Digital Programmatic Buying?

Feb 23, 2015

Programmatic Buying Helps You Find the Right People, Wherever They Are

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

What does programmatic buying mean exactly? 

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