advocacy campaign consultants

Do Nonprofits Need Online Advocacy Campaign Consultants?

by Ben Holse (He/Him)

Online advocacy and digital engagement can grow your movement and hiring an advocacy campaign consultant can help, but achieving real online advocacy results can be tough in both execution and budget.

Advocacy Message

Using your Campaign Goals to Craft a Strong Advocacy Message

by The Campaign Workshop

Advocacy message development can be challenging, so we are here to help! You and your team will want to develop a consistent message that aligns with your values, but at the same time, you will want to craft one that will be applicable to any number of audiences you are reaching out to. How do we begin to boil all that down for messaging?

Digital Advocacy Campaign Magnifying glass over numbers

Digital Advocacy Campaign: How Do You Measure Success?

by The Campaign Workshop

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals. There is not a one-size-fits-all benchmark or metric to track the success of every digital advocacy campaign.

Issue advocacy campaigns

Issue Advocacy Campaign Guide

by Joe Fuld (He/Him)

Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

Rainbow slinky on a pink backdrop
advocacy advertising
Digital Advocacy

Legislative Advocacy 101

by Ben Holse (He/Him)

Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101.

tropical island envelope

More Innovative Marketing Campaigns

by The Campaign Workshop

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

programmatic buying

What Is Digital Programmatic Buying?

by The Campaign Workshop

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.