Advocacy Advertising

Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101.

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests.

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.