• Which Came First, the Chicken or the Advocacy Budget?

    Dec 12, 2019 by Sophie Thurber

    Baby chick that just hatched with a budget sign over its neck

    Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

    Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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  • Advocacy Plan: Where do I begin?

    Dec 05, 2019 by Martín Diego Garcia

    People meeting around a table piled with papers

    Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

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  • Advocacy Mail: Letter Packages, Get Engagement from Mailers

    Jan 07, 2019 by Sophie Thurber

    Advocacy mail, white mail box with a lot of letters in it

    Advocacy Mail That Builds Capacity

    I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.)  advocacy mail letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

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  • The Power of Advocacy Video Storytelling

    Jul 24, 2017 by Joe Fuld

    video storytelling

    Advocacy Video Storytelling: The New Nonprofit Super Power

    Video storytelling is an “it” topic in advocacy and advertising circles. The strategy of delivering a story in the digital age that will get people to engage seems to be the latest goal for many nonprofits. But how can you do it in a consistent, scalable way that achieves your goals? Here are our tips to make an impact with advocacy video storytelling: 

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  • Advocacy Message: Know Your Advocacy Campaign Goals

    Feb 06, 2017 by Joe Fuld

    advocacy message

    What Is an Advocacy Message and How Do I Get One?

    Advocacy message development can be tricky. So, what is a message? An advocacy message is a core statement that you would use to define your advocacy mission to the public.

    An advocacy campaign message is critical to ensuring folks understand what you are about and what you want to accomplish. Crafting an advocacy message is something that takes a lot of time, so you want to answer some strategic questions before you define your advocacy campaign message.

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  • GOTV Tactics for Advocacy

    Oct 02, 2014 by Joe Fuld

    GOTV Tactics for Advocacy

    Using GOTV Techniques for Advocacy and Organizing

    Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics. They are being turned into engagement plans and are being used in advocacy, nonprofit organizing, and the corporate world. 

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