• Advocacy Strategies: Approach Change Holistically

    Dec 27, 2021 by Martín Diego Garcia (he/him)

    advocacy strategy

    Building Advocacy Campaigns on Winning Advocacy Strategies

    Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.

    read more

  • eBook Collection

    Jul 15, 2021 by Elizabeth Rowe (she/her)

    eBook Collection

    Download our eBook Collection: Summer Reads for Your Next Campaign

    Looking for summer reading suggestions? Whether you are gearing up for an advocacy campaign, in need of communication tips for your current campaign, or deciding whether to run for office, our eBook collection provides comprehensive guides to help you achieve your goals. Download our eBooks today for campaign and advocacy tips and tricks that suit your needs. 

    read more

  • Advocacy Campaign Tips

    Jan 04, 2021 by Joe Fuld (he/him)

    Magnifying glass on the word "TIPS" - Advocacy Campaign

    Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign:

    read more

  • Advocacy Trainings: 7 Questions w/ Martín Diego Garcia

    Feb 26, 2020 by Alicia Barry

    Advocacy Trainings

    Advocacy Trainings: Everything You Want to Know 

    read more

  • Slack for Political and Advocacy Campaigns | Campaign Tools

    Aug 13, 2018 by Joe Fuld (he/him)

    Slack for Political and Advocacy Campaigns

    Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

    In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.

    read more

  • 10 Tips to Amp Up Your Advocacy Marketing

    Jan 22, 2018 by Joe Fuld (he/him)

    advocacy marketing

    10 Tips for Your Advocacy Marketing

    If you've ever worked on an issue advocacy campaign, you know that convincing person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune into it. Below are 10 tips that can make your advocacy marketing communications more effective and accessible to your audience. 

    read more

  • The Power of Advocacy Video Storytelling

    Jul 24, 2017 by Joe Fuld (he/him)

    video storytelling

    Advocacy Video Storytelling: The New Nonprofit Super Power

    Video storytelling is an “it” topic in advocacy and advertising circles. The strategy of delivering a story in the digital age that will get people to engage seems to be the latest goal for many nonprofits. But how can you do it in a consistent, scalable way that achieves your goals? Here are our tips to make an impact with advocacy video storytelling: 

    read more

  • GOTV Tactics for Advocacy

    Oct 02, 2014 by Joe Fuld (he/him)

    GOTV Tactics for Advocacy

    Using GOTV Techniques for Advocacy and Organizing

    Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics. They are being turned into engagement plans and are being used in advocacy, nonprofit organizing, and the corporate world. 

    read more