Using Google Tools For Advocacy and Political Research

google tools

Using Google Tools For Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

read more »

Member Public Affairs Strategies to Remember

Member Public Affairs Strategy

Member Public Affairs Strategies to Remember

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

Membership Storytelling

read more »

What Does A Political Candidate Do?

political candidate

Explore the role of the political candidate

By the title, this could be the shortest post in the history of our blog. The typical answer to this question, and the way I teach candidates about political campaigns, is that a  political candidate has two jobs: to raise money and meet voters. But these tasks are easier said than done.

A political candidate’s perspective is that message, fundraising, and strategy come from her or him, so not involving the political candidate in those decisions could be disastrous. Anyone who has been involved in a political campaign knows there are many levels of involvement. So let's dig into it. I’ll chat about the candidates role in each element of a campaign and some of the pressure points in between.

Assessment of viability/ deciding to run: 

read more »

Digital Campaigns and the Googlization of American Politics

google for politics

Digital Campaigns and the Googlization of American Politics

Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns?  Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

read more »

Canvassing Campaigns Still Matter

canvassing

Don't knock door-to-door canvassing

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

read more »

What Some Campaign Consultants Get Wrong About Digital

what campaign consultants get wrong about digital

When Campaign Consultants Don’t Believe in Digital

It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

read more »

The Future of Political Organizing | Grassroots Organizers

political organizing

What Does The Future Of Political Organizing Look Like?

We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.

read more »