Digital Political Advertising for 2016 and Beyond

digital political advertising

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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Four Tips for Nonprofit Facebook Ads

facebook advertising

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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Digital Strategy: Using List-Matched Targeting

digital strategy

Putting a List-Matched Digital Strategy to Work for You

Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

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5 Tips to Win your Down-Ticket Race

Down-Ticket Race Tips

Winning Your Down-Ticket Race

Getting involved in your local or state government is a noble task, and there is a lot of opportunity to do so in down-ticket races.  Although there can be many to choose from and it’s a great opportunity to get involved, you’ll want to keep some things in mind before jumping into your down-ticket race.

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How Democrats Can Jumpstart Their Campaigns for 2016

2016 Democratic Campaign

How Democrats Can Jumpstart Their Campaigns for the Future

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

1. Do a thorough self-assessment. Are you ready to run? Does your family support you? Does your community support you? Have you done your politics? These are important questions to ask and know the answer to before you even file to run. If you can confidently answer, “yes” to these questions, you are ready to jumpstart your campaign.

2. Plan, plan, plan! The biggest mistake a candidate can make is failing to create a campaign plan. Your campaign plan should include a vote goal, budget, timeline, and message. Campaigns themselves are living, breathing animals once they heat up, but your campaign plan should pretty much stay the same.

3. Focus on the right stuff. It’s really easy to get caught up in the back and forth of a heated race and allow that to throw you off course. The best Democratic campaigns stay focused on directly communicating their message with targeted voters and turning them out. Period. Everything else is just noise.

4. Do the work. Running for office is hard. Doing what it takes to win is often even harder. Spending hours on the phone, asking for money every single day, is tough. Knocking on every targeted voters door is exhausting. But this is usually what it takes to win. The best way to jumpstart your campaign is to embrace the work and lean into it. You’re probably running because you want to represent your community—use this time to get to know them and ask them to join your campaign.

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More Innovative Marketing Campaigns

innovative marketing campaigns

Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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Is It Important to Use a Partisan Firm?

partisan firm

Hiring a Non-Partisan vs. Partisan Firm: Which Is Right for You?

Earlier this year, I sat on a panel at Campaign Tech East called How to Build Your Digital Team. One of the questions addressed to the panel was whether or not it’s important to work with vendors and firms who only serve one side of the political aisle. The question was meant to stir the pot a bit, and it did, as there were members on the panel from bi-partisan firms. As a partisan firm, The Campaign Workshop collaborates with progressive clients, and we strive to work with vendors who share our views and morals. It’s not always possible to work exclusively with partisan vendors, but there are a few instances where we feel it’s imperative to do so especially when it comes to doing partisan work.

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Political Advertising Mediums

Political Advertising Mediums

The Pros and Cons of Political Advertising Mediums

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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