Campaigns

We teach a lot about research on campaigns, and most candidates see the benefits and try to make room in the budget for polling. But although many candidates will do research on their opponents, what many first time (and second and third time) candidates don’t do is get a self-research book done on themselves. Why one may ask, would I need research done on me? I know my background. Here are 3 reasons why self-research is much more important than it may seem.