Content Marketing With a Small Team Can Reach Your Goals
Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.
Strategies to Get the Most From Nonprofit Content Marketing
While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:
Use Inbound Marketing as part of your content strategy to engage with and inform potential customers.
By setting goals, getting your team involved, using inbound marketing, and creating a content strategy, you can increase viewership of your blog, website, and other content channels. Here, we’ll show you more ways your organization can begin thinking about content, whether you’re about to launch a content strategy or want to increase engage members in a better way.
Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?
YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.
Content Marketing for Non-Profits: How to Use Your Non-Profit to Market Your Non-Profit
Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches. As you may have noticed, this is what we do at The Campaign Workshop. And, while we didn't always claim to be experts when it came to content marketing and search engine optimization (SEO) strategies; throughout the course of the last three years we have compiled a few “best practices” that may be of help to your non-profit:
List Building for Nonprofits: Tips to Build a Movement
List building for nonprofits is extremely important. These are people you can turn to for donations, taking action on your behalf, volunteering, and more. When list building, it’s important that you follow a few best practices. This will ensure you’re getting the best possible supporters and doing so in the best possible way.
1. Never, ever buy a list.Buying an email list may seem like a fast and easy way for list building for nonprofits, but almost always this is a bad idea. First of all, the people on a list you buy haven’t opted into receiving emails from you. They may not even know what your organization is or be a supporter of your cause. This will lead to more people unsubscribing. Second of all, most bulk email systems (the good ones) will not allow purchased lists to be uploaded into their systems. This is to prevent spam. Don’t be a spammer!
Our Best Tips for Nonprofit Content Marketing - EBook.
This week, we launched our latest ebook on nonprofit content marketing for engagement and advocacy with Hubspot.
In the Ebook, we share our tips and tools to use nonprofit content marketing for list-building and engagement. It’s called “Sign Me Up! A Guide to Growing and Engaging Your Membership Base,” and it’s all about how inbound marketing, content marketing and thought leadership can benefit your organization.
Download our free Ebook , and keep reading to find out why we decided to share our best content marketing tips with you. Now, for the backstory: In 2012 we began using content marketing and thought leadership as a way to get our message out to our clients. As an advertising agency in the nonprofit advocacy and political space, content marketing had not been a focus of ours. We soon got asked by clients and other organizations to talk with them about inbound marketing and how it could help them.
Why Your Nonprofit's Approach to Content Marketing Is Wrong
The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words. While repeating a phrase like content marketing seems crazy, SEO has made some keyword repetition throughout your content marketing a necessity - but there is more to it than stuffing a bunch of keywords.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.