• Political Direct Mail Is Going Green

    Jun 15, 2020 by Elena Veatch

    Woman standing in forest

    Your Political Direct Mail Can Be Eco-Friendly 

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  • What to Look for in a Printer Proof

    Jun 03, 2020 by Claire Regan

    Woman looking at paper

    Political Printing: 8 Tips for Checking a Printer Proof

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  • Partisan Differences in Political Direct Mail

    Apr 29, 2020 by Heidi Job

    Drawing of elephant and donkey in republican and democratic colored hats

    Republican and Democratic Political Direct Mail Have More in Common than You Think 

    As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.

    Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail. 

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  • Getting Started with Campaign Mailers

    Mar 23, 2020 by Sophie Thurber

    Red mail box with letters in front of it

    A Holistic Approach to Campaign Mailers

    The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

    Six Questions to Ask Before You Send Campaign Mailers

    Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

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  • How to Write a Campaign Mailer for a Judicial Campaign

    Mar 12, 2020 by Ben Holse

    Judge's gavel on top of envelopes

    Avoiding Recusal Issues in Your Campaign Mailer

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  • Evaluating Political Direct Mail Samples

    Feb 20, 2020 by Claire Regan and Sophie Thurber

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    7 Questions to Ask Yourself When Reviewing Political Direct Mail Samples

    Even in the digital age, political direct mail is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign. 

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  • Best Practices for Political Direct Mail

    Feb 17, 2020 by Elena Veatch

    Mailbox overflowing with mail on blue background

    Political Direct Mail Is Here to Stay 

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  • A Glossary for Political Direct Mail

    Jan 30, 2020 by Sophie Thurber

    Books standing up, pages fanned

    Your Very Own Political Direct Mail Cheat Sheet

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  • How Do I Print My Political Direct Mail?

    Aug 22, 2019 by Elena Veatch

    Printer rapidly printing mail

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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  • Why Direct Mail Works for Primaries

    Jun 26, 2019 by Joe Fuld

    Two young females sitting at a table together hugging one another. One is throwing confetti into the air.

    Win Your Primary with Direct Mail!

    Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

    Why mail?

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  • To Parody or Not to Parody: Direct Mail IE Edition

    May 27, 2019

    Albuquerque mail piece that reads, "Don't let crime break alburquerque"

    Tips for Using Parody in Your IE Direct Mail

    When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

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  • Don’t Let Proofing Errors Derail Your Direct Mail

    Apr 09, 2018 by The Campaign Workshop

    direct mail

    Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate

    Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing. 

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