• GOTV: Get Out The Vote - Voter Turnout Strategies

    Oct 01, 2020 by The Campaign Workshop

    GOTV - Get Out The Vote letters in the word vote hanging off a clothesline

    GOTV:  Get Out The Vote - Voter Turnout Strategies 

    Get Out the Vote (GOTV) or Voter turnout, describes a campaign strategy for candidates or organizations to get eligible voters to head to the polls or return their ballots by Election Day,  GOTV is an essential part of any campaign strategy and can make the difference between winning and losing an election. There are a variety of ways to improve voter turnout, including  canvassing, campaign mail, digital ads, TV, radio buys, phone and text banking. Learn our tips for Get Out The Vote -

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  • Facebook Live for Your Political Campaign

    Oct 28, 2019 by Joe Fuld

    Set up for Facebook Live. An iPhone on a tripod on top of a desk.

    Smart Political Campaigns Should Harness Facebook Live

    There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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  • Digital GOTV; On Your Mark, Get Set, Get Out The Vote

    Oct 21, 2019 by Joe Fuld and Claire Regan

    Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

    How to Win the Game of Digital GOTV

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  • Voter Roll-Off: Why You Need to Reduce It to Win! GOTV

    Oct 22, 2018 by Joe Fuld

    Reducing voter roll-off can help you win your race. Stand out like this star!

    Voter roll-off Strategy -  Win GOTV for Your Down Ballot Race

    In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!  

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  • How can campaigns call cell phones for GOTV?

    Oct 18, 2018 by Joe Fuld

    A picture of hanging red telephones for GOTV

    Marty Stone answers 7 questions on calling cell phones for GOTV

    For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here:

    How can campaigns call cell phones for GOTV?

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  • Digital GOTV Plan Why You Need One

    Oct 15, 2018

    Digital GOTV plan A suburban community of colorful houses.

    Digital GOTV Plan: A Must for Today’s Campaigns

    A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

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  • 7 GOTV Questions with Pandora

    Oct 11, 2018

    Sponsored listening process for 7 GOTV questions with Pandora

    How you should incorporate Pandora digital radio into your GOTV strategy

    As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. 

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  • Digital Ads vs GOTV Calls: Should You Choose Calls or Digital Ads?

    Nov 05, 2016 by Joe Fuld

    digital GOTV ads vs GOTV Calls

    GOTV Calls vs Digital GOTV Ads - Which Do You Pick?

     GOTV Calls or Digital ads? If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that choosing between one or the other is a great idea. It depends, on many factors.  To help you figure out how to spend your GOTV money, I have put together this lovely post comparing GOTV calls versus digital GOTV ads.

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  • GOTV Plan: 15 Get Out the Vote Myths Busted

    Oct 10, 2016 by Joe Fuld

    GOTV Planning: Let's Bust Some Myths!

    Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

    There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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  • Election Day Digital Campaign: What You Should Know

    Sep 26, 2016

    digital campaigns

    How Should Your Digital Campaign Strategy Change on Election Day? 

    Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.

    Here are a few important considerations to keep in mind when developing your Election Day digital strategy:

    Mobile first

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  • GOTV: What Do You Need for Get Out The Vote?

    Jun 26, 2014 by Sophie Thurber

    GOTV- here is what you need for get out the vote

    GOTV is Your Friend (With Benefits)

    GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:

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