Young woman recording user-generated content with a camera.

User-Generated Content for Everyone -Storytelling for Advocacy

by Joe Fuld (He/Him)

During the time of COVID-19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.  

green megaphone made out of binary code

7 Questions on Virtual Canvassing in the Age of COVID-19

by The Campaign Workshop

Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on virtual canvassing during COVID-19:

Woman presenting to group of people, presentation tools

Presentation Tools: Is It Worth The Investment?

by The Campaign Workshop

By using presentation tools, you’ll never give a bad or boring presentation again. Well, we hope not! The reality is that presentations don’t always take priority when you’re busy trying to run a campaign, manage a business or non-profit, or build an advocacy network.

100 campaign management tools

Campaign Management Tools: 100 Campaign Tools List 2020

by The Campaign Workshop

So your advocacy or political campaign is gearing up for the 2020 cycle, and you’re already starting to find that you can’t possibly keep track of everything that’s going on. Fear not — the 100+ Best Campaign Management Tools List will make your campaign life easier!

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Digital campaign tool

Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

by Elena Veatch

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

video tool

Online Video Platform Spotlight: Wistia Vs. Youtube

by The Campaign Workshop

At The Campaign Workshop, we always love hearing about and trying out new online video platform to help us and our clients. One online video platform we absolutely love and were able to learn more about is Wistia. As video becomes increasingly important in content marketing, Wistia does what most video tools can't do- help you increase your site’s SEO through their platform.

content calendar digital tool

Content Calendars Can Help Win Your Campaign

by The Campaign Workshop

You have created your social media strategy, developed content around your campaign’s message, and you are ready to unleash all your hard work onto social media. Creating content is only half the battle; organizing and scheduling your content is another and imperative ball game.

campaign social media

Clinton vs. Trump: Social Media Campaign Strategy

by The Campaign Workshop

Social media campaign strategy has taken a more prominent role this campaign cycle than ever before.  Everyone knows that trump tweets,  but as Election Day gets closer and closer it’s time to take a look at what Hillary Clinton and Donald Trump are doing on social media websites. To help analyze each campaign’s social strategy, it’s helpful to start with the social networks they list on their websites.

digital campaign tool

Digital Tools: LinkedIn for Advocacy and Political Campaigns

by The Campaign Workshop

LinkedIn is one of the most popular social media platforms and digital tools currently in existence. It’s available in 20 languages, has 238 million users, and each week users give 50 million endorsements for products, services, businesses and even campaigns.