Ganging Considerations for Direct Mail

Gang Printing for Your Direct Mail Budget

by Sophie Thurber (She/Her)

Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers.

paper going fast on a big printer

Political Direct Mail: Let’s Nerd Out on Paper Stock

by Sophie Thurber (She/Her)

Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop.

Woman looking at a printer proof

Printer Proof Review Tips. What to Look for in your printing proof

by The Campaign Workshop

So you send your final political direct mail file off to the printer and breathe a sigh of relief—until you get your printer proof. Now what? The political printing process continues long after you finalize designing and proofing your direct mail file in-house.

Union Printing press

Union Printers Make Great Political Direct Mail Campaigns

by Joe Fuld (He/Him)

Here at The Campaign Workshop (TCW), we work with union printers. Union printers are not only committed to providing a safe workplace and fair wages but also benefits to their employees. Without going into a massive labor history lesson, unions are really important both to the middle class in this country and the progressive movement; something we certainly can get behind at TCW! 

Printing press

How to Choose the Right Political Direct Mail Printing Paper

by Ben Holse (He/Him)

When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence printability, color, texture, and price. Which option you choose depends on your budget, design, and overall goals. 

Finger pressing a print button on a keyboard

Political Printing Services: Find the Perfect Political Printer

by Sophie Thurber (She/Her)

The world of political printing is varied, vast and mysterious for many. But it doesn’t have to be a mystery (unless you’re into intrigue, in which case, I’m sure you can keep the mystery alive in whatever manner floats your boat)—this blog will help you navigate the ins and outs of choosing a printer for your political work. From direct mail, to yard signs (buyer beware, they don’t vote!) to walk lit, the world of political printing comes down to a few important (and common-sense) criteria.

Stacks of mail on a conveyer belt

Political Printing: The Dos and Don'ts

by Martín Diego Garcia (He/Him)

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.

Political direct mail costs
direct mail
size matter
USPS Streamlining