• National and State Political Blogs We Like!

    Nov 09, 2020 by Joe Fuld

    Woman reading laptop

    What Political Blogs should you read? We have you covered.

    Finding local and specific perspectives on politics and communications matters. Try reading political blogs. Here at The Campaign Workshop, we enjoy reading national and state-based political blogs to learn about local politics in states across the country and stay up to date on cutting edge campaign innovation. 

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  • A Beginner’s Guide to List Matching 101

    Oct 22, 2020 by Ishaba Haque

    list matching

    The What, Why, and How of List Matching

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.  

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  • How to Grow Your Email List for a Political Campaign

    Sep 14, 2020 by Shelley Rees

    ipad with email logo on screen on chalkboard with envelopes drawn around it

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there? 

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  • Ditch the Clipboard for Online Petitions

    Jun 08, 2020 by Elena Veatch

    Students signing petitions opposed to online petitions

    Online Petitions Can Build Your Email List 

    You don’t need a clipboard for online petitions, but you do need a strategy.

    Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

    How do online petitions work?

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  • Email Campaign Management Quick Tips

    Jan 08, 2018 by Elena Veatch

    Email Campaign Management Quick Tips

    A strong email campaign management strategy makes for a winning email campaign 

    There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • 5 Tips to Find a Political Job in DC

    Jul 21, 2016 by The Campaign Workshop

    Authors note: As campaign season comes to a close, the grand game of musical chairs that is searching for a political job has commenced. While it can certainly be scary to look for a job in a new city, a little faith and lot of know-how will get you through. Check out Margo's post on finding a political job in DC! 

    Political Job

    Political Job Search: So Many Happy Hours, So Little Time

    Here at TCW, we are fortunate enough to work with some really fantastic folks across the country. From campaign managers to photographers to data people and more, we partner with other supporting players to help our clients win. At the end of the cycle, and during an odd year, we often get asked by some of these folks for help in a DC-based political job search. Here are a few tips I often give people who are looking to land a political job in our nation’s capital:

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  • Advocacy Email Campaigns: Don't Ignore Email For Advocacy

    Jun 06, 2016

    advocacy email strategy

    Put advocacy email strategy to work for your advocacy campaign

    Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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  • Canvassing Campaigns Still Matter

    Apr 07, 2016 by Joe Fuld

    canvassing

    Don't knock door-to-door canvassing

    Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

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  • Political Email Surrogates

    Feb 22, 2016

    political email

    Does Your Sender Matter in Your Political Emails?

    Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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  • Finding Political Jobs in DC

    Jan 25, 2016 by The Campaign Workshop

    political jobs

    Learn How to Find Political Jobs in DC

    Anyone with a love of Washington D.C. who works in politics, has been here before: you are stuck in the never-ending vortex of finding political jobs in DC. This post is not going to be liked by everyone, but it lays out the experiences I’ve had through the job-hunting process. Also, if you don’t work in the political world, you may have a different experience in finding political jobs in DC.

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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