Quick Tips for Independent Expenditure Planning

5 children standing against a white board with books on their heads.

Here Are a Few Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.

 

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To Parody or Not to Parody: Direct Mail IE Edition

Albuquerque mail piece that reads, "Don't let crime break alburquerque"

Tips for Using Parody in Your IE Direct Mail

When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

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