Independent Expenditure Best Practices

Here Are a Few Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.

Go Outside the 300x250 Box with your Independent Expenditure Campaign

What Is an Independent Expenditure? (And Six Other Independent Expenditure FAQs Answered)

What Are the Main Differences Between Independent Expenditure Mail and a Candidate’s Mail?

IEs Have Gone Digital.

Tips for Using Parody in Your IE Direct Mail

When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

Think About a Post Election Victory Press Release and Describe Who Performed Which Tactics To Reach What Target Audiences, As Well As, When It Happened And How Much Was Spent.

How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

Define Your Independent Expenditure Strategy Before You Start

When running an independent expenditure campaign, it’s important that you develop an independent expenditure strategy that accomplishes your goals. We’ve written in the past about tips for running an independent expenditure campaign, but now it’s time to get into specifics about how to be strategic about your campaign.