Issue Advocacy

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- Plan to Move Fast

Fast and instant are different -
While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

Did My Program Work?: Try These Tips for Program Evaluation

Nov 21, 2022 by Joe Fuld (he/him)

Program Evaluation- Don't Skip It!

It is time to look at program evaluation for 2022 and planning for 2023. Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step to future success. Win or lose, understanding what worked and what did not is important, and it can be the beginning of real future improvements.

7 Questions with Nadia Belkin

Sep 05, 2022 by Elizabeth Rowe (she/her)

Exclusive Interview with Nadia Belkin

Define Advocacy - Definition, Tactics & Terms

May 03, 2021 by Sophie Thurber (she/her)

The Tactics and Terms That Define Advocacy

Learn how we define advocacy -Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

What is the difference between how we define an advocacy campaign and a political campaign?
The difference may sometimes seem murky, but it boils down to express advocacy vs. issue advocacy.

Advocacy Tactics and Strategies Evolved

Feb 15, 2021 by Joe Fuld (he/him)

advocacy Tactics Smiling woman and man carrying pink block on grid

Advocacy Tactics Have Shifted Over Time

Advocacy Strategies for Lame Duck Sessions

Dec 10, 2020 by Joe Fuld (he/him)

Several tub animals hanging out. Lame duck session

Lame Duck Sessions: Achieve Advocacy Goals With Strategy

Texting for Advocacy | Opt-in to SMS for Nonprofits

Nov 30, 2020 by Joe Fuld (he/him) and Sophie Thurber (she/her)

Texting for Advocacy: Issue Advocacy & Public Affairs SMS Tactics

Issue Advocacy Campaign Guide

Apr 02, 2020 by Joe Fuld (he/him)

Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.