• Advocacy Campaign Testing for Nonprofits

    Dec 16, 2019 by Claire Regan

    blue backdrop with math equations with a wooden table with books and a blue pencil holder filled with pencils.

    Why and How to Always Do Advocacy Campaign Testing

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  • Best Practices for Advocacy Video

    Jan 17, 2019 by Ben Holse

    Two girls curled up on the couch looking at an ipad in the dark

    Creating an Engaging Advocacy Video that Showcases Your Issue

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Advocacy Strategies for Lame Duck Sessions

    Nov 29, 2018 by Joe Fuld

    Several tub animals hanging out on the edge of the tub with focus on the rubber ducky.

    Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals

    After election season is over, it’s easy to just want to pack up and go to the beach and shut off our political brain for a while. But across the country, as well of as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next, here are some suggestions for advocacy strategies for the upcoming sessions.

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  • Advocacy Defined: What is Advocacy and What is Not?

    Jun 15, 2017 by Joe Fuld

    advocacy

    How Do You Define Advocacy?

    As state legislatures across the country get ready for their sessions, it is time to plan for the next session and use your set of advocacy tools. 

    Check out more information on our Advocacy Training here.

    Defining What is Advocacy: 

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  • An Advocacy Leader Answers 6 Questions on Advocacy Storytelling

    Jan 23, 2017 by Joe Fuld

    advocacy storytelling

    Kevin Simowitz on Advocacy Storytelling:

    Kevin Simowitz is the National Field Director at Caring Across Generations and an expert on advocacy storytelling. He has worked on political and grassroots organizing campaign across the country. Kevin was nice enough to answer six question about advocacy storytelling.  Here are his thoughts on using advocacy to get your story out.

    1. How do you use advocacy storytelling in your work?

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  • Texting for Advocacy | Opt-in to SMS Texting for Nonprofit Advocacy

    Dec 26, 2016 by Sophie Thurber

    non-profit Advocacy

    Texting for Advocacy: Nonprofits Engaged in Issue Advocacy Should Be Using SMS

    Are you texting for advocacy yet? If you’re a nonprofit working in the advocacy arena, you should be thinking about incorporating SMS (or texting) into your issue advocacy communications program. If you are looking for texting tools for advocacy check out our list of 100 campaign tools. Texts are, in many ways, a very personal way of communicating – a quick way to touch base with friends, family, colleagues, etc. But as people increasingly depend on mobile phones they turn to SMS as a way to communicate (as of 2010 – four whole years ago – data use outpaced actual phone use for Americans with cell phones), it’s important to adapt and incorporate text into your advocacy work.  Meet people where they are, as it were.  Here are 3 reasons to consider texting for advocacy if you haven’t explored this particular medium already:

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  • Legislative Advocacy 101

    Nov 14, 2016 by Ben Holse

    Legislative Advocacy 101

    Legislative Advocacy 101, It's Time to Take a Stand

    Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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  • Digital Campaigns and the Googlization of American Politics

    May 02, 2016 by Joe Fuld

    google for politics

    Digital Campaigns and the Googlization of American Politics

    Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

    But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns?  Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

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  • Digital Strategy: Using List-Matched Targeting

    Nov 23, 2015 by Sophie Thurber

    digital strategy

    Putting a List-Matched Digital Strategy to Work for You

    Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

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  • How To Stay On Campaign Message

    Oct 07, 2015 by Joe Fuld

    campaign message

    How to stay on message

    With the first Democratic debate quickly approaching, let's discuss the importance of a strong campaign message. Presidential debates are a great way to learn what to do and what not to do. Staying on message is an art form, whether you are in politics, advocacy or in business. Below are a few best practices for staying on message.

    Pivot, pivot, pivot:

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