• Define Advocacy - Definition, Tactics & Terms

    May 03, 2021 by Sophie Thurber

    Define Advocacy, Magnifying Glass

    The Tactics and Terms That Define Advocacy

    Learn how we define advocacy -Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

    What is the difference between how we define an advocacy campaign and a political campaign?
    The difference may sometimes seem murky, but it boils down to express advocacy vs. issue advocacy.

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  • Advocacy Tactics and Strategies Evolved

    Feb 15, 2021 by Joe Fuld

    advocacy Tactics Smiling woman and man carrying pink block on grid

    Advocacy Tactics Have Shifted Over Time

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  • Advocacy Strategies for Lame Duck Sessions

    Dec 10, 2020 by Joe Fuld

    Several tub animals hanging out. Lame duck session

    Lame Duck Sessions: Achieve Advocacy Goals  With Strategy

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  • Texting for Advocacy | Opt-in to SMS for Nonprofits

    Nov 30, 2020 by Joe Fuld and Sophie Thurber

    Texting fot advocacy

    Texting for Advocacy: Issue Advocacy & Public Affairs SMS Tactics

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  • Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld

    Issue advocacy campaigns

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

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  • Advocacy Campaign Testing for Nonprofits

    Dec 16, 2019 by Claire Regan

    Advocacy campaign testing -blue backdrop with math equations

    Advocacy Campaign Testing is a Must

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  • Best Practices for Advocacy Video

    Jan 17, 2019 by Ben Holse

    Two girls curled up on the couch looking at an ipad in the dark

    Creating an Engaging Advocacy Video that Showcases Your Issue

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Define advocacy: What is Advocacy and What is Not?

    Jun 15, 2017 by Joe Fuld


    How Do You Define Advocacy?

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  • An Advocacy Leader Answers 6 Questions on Advocacy Storytelling

    Jan 23, 2017 by Joe Fuld

    advocacy storytelling

    Kevin Simowitz on Advocacy Storytelling:

    Kevin Simowitz is the National Field Director at Caring Across Generations and an expert on advocacy storytelling. He has worked on political and grassroots organizing campaign across the country. Kevin was nice enough to answer six question about advocacy storytelling.  Here are his thoughts on using advocacy to get your story out.

    1. How do you use advocacy storytelling in your work?

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  • Legislative Advocacy 101

    Nov 14, 2016 by Ben Holse

    Legislative Advocacy 101

    Legislative Advocacy 101, It's Time to Take a Stand

    Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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