Issue Advocacy Best Practices

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- Plan to Move Fast 

Fast and instant are different -
While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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Campaign Message: 7 Tips for How to Stay on Message in 2022

Dec 20, 2021 by Kata Grosman Fernandez (she/her)

 Stay on Message: A Good Campaign Message Helps Campaign and Advocacy Goals. 

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Advocacy Campaign Tips

Jan 04, 2021 by Joe Fuld (he/him)

Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign:

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Issue Advocacy Campaign Tips To Grow Your Base

Dec 26, 2019 by Sophie Thurber (she/her)

At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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Advocacy Campaign Testing for Nonprofits

Dec 16, 2019 by Claire Regan

Advocacy Campaign Testing is a Must

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Which Came First, the Chicken or the Advocacy Budget?

Dec 12, 2019 by Sophie Thurber (she/her)

Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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Can I Afford an Effective Digital Advocacy Campaign?

Dec 09, 2019 by Elena Veatch

A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

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Print Ads for Advocacy Campaigns - Do They Still Work?

Dec 13, 2018 by Sophie Thurber (she/her)

Print Ads for Advocacy Campaigns - Do They Still Work? 

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Effective Advocacy Campaign Tips

Nov 24, 2016 by The Campaign Workshop

5 Advocacy Campaign Tips to Run an Effective Effort

Running an effective advocacy campaign takes skill and planning here are five tips to run a winning advocacy campaign:

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Legislative Advocacy 101

Nov 14, 2016 by Ben Holse (he/him)

Legislative Advocacy 101, It's Time to Take a Stand

Legislative Advocacy 101: Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101. While the list below is far from comprehensive, it’s a general outline of the process to help get you started with legislative advocacy.

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Political Direct Mail Part 2: Size Matters

Jun 30, 2016

When it comes to political direct mail...size matters

With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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Member Public Affairs Strategies to Remember

May 16, 2016 by Joe Fuld (he/him)

Member Public Affairs Strategies to Remember

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

Membership Storytelling

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