• Can I Afford an Effective Digital Advocacy Campaign?

    Dec 09, 2019 by Elena Veatch

    A bunch of colorful balls surrounding a red block with a ball on top of it.

    A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

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  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

    city skyline at night

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

     

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  • Content Marketing is a Team Sport

    Feb 28, 2019 by Hope Rohrbach

    Diverse group of individuals working together to improve their content marketing efforts

    How Small Teams Can Leverage Content Marketing to Reach Their Business Goals

    Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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  • Do Nonprofits Need Online Advocacy Campaign Consultants?

    Dec 29, 2016

    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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  • Harnessing the Power of Negative Keywords

    Apr 06, 2015 by Ben Holse

    negative keywords

    Negative Keywords Can Help Prevent a Whole Lot of Confusion

    Do you know what a negative keywords are? As anyone who has ever used Google can attest, what comes up in your search is not always relevant to what you were actually looking for. Negative keywords are very specific words or phrases that you want to block from your target keyword list in an ad campaign to ensure that your ads will not be shown around those specific words. These words often share grammatical similarities to keywords you would like to target, but have a vastly different meaning. 

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  • What Is Digital Programmatic Buying?

    Feb 23, 2015

    programmatic buying

    Programmatic Buying Helps You Find the Right People, Wherever They Are

    There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

    What does programmatic buying mean exactly? 

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  • Measuring Conversions Across Devices

    Nov 13, 2014

    Measuring conversions across devices

    Measuring Conversions Across Devices Using Facebook

    Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.  Facebook's cross-device reporting enables advertisers to see how people are moving between devices before they convert into donors, supporters, volunteers, etc. Reaching supporters across multiple devices is incredibly important for digital advertising today and it’s not exactly groundbreaking that people are surfing the web on more than just their desktop computer. When you look specifically at Facebook, it’s even more apparent that people are checking their accounts on every device they have.

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  • Micro Targeting Online Advertising Can Help Your Budget

    Apr 07, 2014

    Online Advertising for your Budget

    Micro Targeting for Online Advertising Is All the Buzz

    We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

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  • Media-Buying for Online Advocacy: Networks vs. Publications

    Feb 03, 2014 by Sophie Thurber

    Media Media Buying for Online Advocacy

    The Joys of Online Advocacy!

    Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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  • 5 Things Every Nonprofit Should Be Doing Online

    Aug 14, 2013

    5 things every non profit online

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.

    1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to promote causes they care about on Facebook especially, so make sure your cause is in the mix!

    2. Online Fundraising: Online fundraising is a zillion times cheaper than other forms of fundraising. And many times, all it takes is adding a link to your website where people can donate. The trick is, you need to make sure that link is visible and easily accessible to people.

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  • Obama's Innovations Online and Your Campaign

    Aug 05, 2013

    Obama Innovations Online

    Online Advertising Testing

    Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes. While it’s true that not all campaigns will have access to the same resources – budget, consultants, in-house staff – that the Obama campaign did, there are still some great lessons that can be applied to your campaign, regardless of size. One of the biggest takeaways from the campaign that can easily be applied to campaigns and organizations of all sizes is testing. The Obama campaign took testing to another level and tested everything from emails to online ads.

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