Online Advocacy

Do Nonprofits Need Online Advocacy Campaign Consultants?

Mar 06, 2023 by Ben Holse (he/him)

Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  

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IssueVoter - Maria Yuan Answers 7 Questions

Aug 30, 2021 by The Campaign Workshop

IssueVoter: Maria Yuan discusses civic engagement

IssueVoter founder Maria Yuan decided to start the nonpartisan platform after working on a successful political campaign in one of Iowa’s swing districts and for a Texas State Representative. The organization seeks to increase civic engagement and communication between constituents and their members of Congress. In this interview, Maria discusses her experience running IssueVoter and how her platform connects constituents with their Congressional representatives. 
 
 1. Why did you start IssueVoter?

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Care2 Petitions: 7 Questions on Cost Per Acquisition

Aug 16, 2021

Care2 Petitions: What You Need to Know 

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Advocacy Website RFP: What Questions Should I Ask?

Jan 18, 2021 by Joe Fuld (he/him)

An Advocacy Website RFP Can Help You Build A Winning Website

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Can I Afford an Effective Digital Advocacy Campaign?

Dec 09, 2019 by Elena Veatch

A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

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Harnessing the Power of Negative Keywords

Apr 06, 2015 by Ben Holse (he/him)

Negative Keywords Can Help Prevent a Whole Lot of Confusion

Do you know what a negative keywords are? As anyone who has ever used Google can attest, what comes up in your search is not always relevant to what you were actually looking for. Negative keywords are very specific words or phrases that you want to block from your target keyword list in an ad campaign to ensure that your ads will not be shown around those specific words. These words often share grammatical similarities to keywords you would like to target, but have a vastly different meaning. 

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What Is Digital Programmatic Buying?

Feb 23, 2015

Programmatic Buying Helps You Find the Right People, Wherever They Are

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

What does programmatic buying mean exactly? 

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Measuring Conversions Across Devices

Nov 13, 2014

Measuring Conversions Across Devices Using Facebook

Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.  Facebook's cross-device reporting enables advertisers to see how people are moving between devices before they convert into donors, supporters, volunteers, etc. Reaching supporters across multiple devices is incredibly important for digital advertising today and it’s not exactly groundbreaking that people are surfing the web on more than just their desktop computer. When you look specifically at Facebook, it’s even more apparent that people are checking their accounts on every device they have.

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Micro Targeting Online Advertising Can Help Your Budget

Apr 07, 2014

Micro Targeting for Online Advertising Is All the Buzz

We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

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Media-Buying for Online Advocacy: Networks vs. Publications

Feb 03, 2014 by Sophie Thurber (she/her)

The Joys of Online Advocacy!

Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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5 Things Every Nonprofit Should Be Doing Online

Aug 14, 2013

Building a Nonprofit's Online Presence

These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.

1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to promote causes they care about on Facebook especially, so make sure your cause is in the mix!

2. Online Fundraising: Online fundraising is a zillion times cheaper than other forms of fundraising. And many times, all it takes is adding a link to your website where people can donate. The trick is, you need to make sure that link is visible and easily accessible to people.

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