• TCW's Guide to Young Voters

    Jan 25, 2021 by Daniel Lam

    Group of diverse, young voters

    Young voters have some interesting and important habits that your campaign needs to know about.

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  • How to Beat an Incumbent

    Dec 17, 2020 by Joe Fuld

    Beat an incumbent

    Want to Beat an Incumbent? Answer These Questions First.

    Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.

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  • Women Running for Office: A How-To Guide

    Sep 03, 2020 by The Campaign Workshop

    women holding vote buttons

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities. 

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  • How to Turn Campaign Endorsements into a Victory at the Polls

    Jul 20, 2020 by Shelley Rees

    rainbow colored hands all doing a thumbs up

    Campaign Endorsements Are Critical to a Win

    Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements.

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  • Writing a Winning Campaign Plan

    Apr 13, 2020 by Elena Veatch

    Man writing on whiteboard

    A Campaign Plan Is Your Roadmap to Success

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  • A Guide to Political Communications

    Mar 05, 2020 by Joe Fuld

    Cartoon protesters holding signs

    When It Comes To Political Communications, Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways. 

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  • Engaging Digital Creative for Your Political Campaign

    Sep 05, 2019

    Don't be boring written out in yellow on a blue background

    Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

    When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

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  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

    city skyline at night

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)


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  • Why Direct Mail Works for Primaries

    Jun 26, 2019 by Joe Fuld

    Two young females sitting at a table together hugging one another. One is throwing confetti into the air.

    Win Your Primary with Direct Mail!

    Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

    Why mail?

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  • 9 Campaign Plan Tips

    Mar 25, 2019 by Hope Rohrbach

    two people at the top of a mountain with their hands up in excitement for their success

    This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

    If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

    1. Have a campaign plan that outlines specific goals:

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  • Voter Contact Tactics for a Winning Political Campaign

    Mar 04, 2019 by Elena Veatch

    Neon green sticky notes with words, "yes" and "no" on them to symbolize the importance of prioritizing when running a political campaign

    Which Tactics Belong in Your Political Campaign Budget?

    You’ve decided you’re ready to run for office and now it’s time to budget for a winning political campaign—where to begin?

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  • Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

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