• Creating a Campaign Plan That’s Right for You

    Mar 07, 2022 by Kata Grosman Fernandez (she/her)

    Man writing on whiteboard Campaign Plan

    How to Create a Campaign Plan that Helps You Stay on Track 

    While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan. This means detailed planning and thinking ahead from the jump. Your best bet is to plan your moves ahead of time and take the process seriously.

    read more

  • Beat an Incumbent - Lessons From Winning Campaigns

    Dec 17, 2020 by Joe Fuld (he/him)

    Beat an incumbent

    Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

    Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

    read more

  • Women Running for Office: A How-To Guide

    Sep 03, 2020 by The Campaign Workshop

    women holding vote buttons

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities. 

    read more

  • Campaign Endorsements; Turn Support Into a Victory at the Polls

    Jul 20, 2020

    Campaign endorsements rainbow colored hands all doing a thumbs up-

    Campaign Endorsements Are Critical to a Win

    Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements.

    read more

  • Political Communications Guide

    Mar 05, 2020 by Joe Fuld (he/him)

    Cartoon protesters holding signs political-communications

    Political Communications: Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways. 

    read more

  • Political Campaign: Engaging Creative for Your Campaign Ads

    Sep 05, 2019

    Don't be boring written out in yellow on a blue background

    Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

    When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

    read more

  • 5 Things your Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

    city skyline at night

    Political Campaign: 5 Tips, Get your Digital Ducks in a Row. 

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

     

    read more

  • Why Direct Mail Works for Primaries

    Jun 26, 2019 by Joe Fuld (he/him)

    Primary direct mail Two young females sitting at a table together hugging one another.

    Primary Direct Mail for the Win!

    Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

    Why mail?

    read more

  • 9 Campaign Plan Tips

    Mar 25, 2019

    two people at the top of a mountain with their hands up in excitement for their success

    9 Campaign Plan Tips To Give You The Best Chance of Winning

    If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

    1. Have a campaign plan that outlines specific goals:

    read more

  • Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld (he/him)

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

    read more

  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld (he/him)

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

    read more

  • 7 Questions w/ David Pepper on His Book, The People's House

    May 24, 2018 by Ben Holse (he/him)

    7 questions with David Pepper

    How David Pepper came to write a book that predicted the 2016 election

    read more

Subscribe to