Writing a Winning Campaign Plan

Apr 13, 2020

A Campaign Plan Is Your Roadmap to Success

7 Questions with Bernie Horn on Progressive Campaign Strategy

7 Questions with Bernie Horn

Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.

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What Some Campaign Consultants Get Wrong About Digital

what campaign consultants get wrong about digital

When Campaign Consultants Don’t Believe in Digital

It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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Political Consulting Advice: Campaign Resources.

Political Consulting Advice

Political Consulting Advice: Focus on People, Time, and Money

One of the roles I enjoy most  is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.

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Online Communications Strategy Is Different in an Off-Year

Online communications: How Digital is Different in an off-year image

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

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