Want to Beat an Incumbent? Answer These Questions First.
Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.
Challenges and Opportunities for Women Running for Office
Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.
Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements.
When It Comes To Political Communications, Make Your Point and Keep It Brief
Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it. We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways.
Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience
When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.
People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?
From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)
Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?
This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning
If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:
1. Have a campaign plan that outlines specific goals:
Just because your political campaign is over, doesn't mean it's the end.
Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.